The Influence of Knowledge and Religiosity with Mediation of Attitude Toward the Intention of Repurchasing Halal Cosmetics

Abstract

The growth of Muslim population continues to increase and is expected to continue growing up to 2.2 billion by 2030. This makes the demand for halal products increase. However, it is not followed by supply from a trusted manufacturer for the halal product. This study wanted to know how the perception of halal in Islam can affect one's intention of repurchase judged from the level of religiosity, knowledge, attitude and its impact in determining the intention of repurchasing halal cosmetics in Indonesia regardless of their religion. A total of 354 usable questionnaires from respondents over the age of 18, who purchased cosmetics in the last 6 months were used. This study used a self-administrated questionnaire with closed-ended questions. Data analysis was performed using conclusive descriptive cross-sectional analysis and Structural Equation Modeling (SEM) method using LISREL 8.51 software. The results in the study showed that there is a significant impact of religiosity and knowledge of the customers toward intention to repurchase halal cosmetics on an indirect relationship. The purpose of this study is to increase awareness of the society about the importance of halal products, not only for internal use but also external use. The mediating variable, attitude, become a significant variable to mediate the influence of religiosity and knowledge toward intention to purchase halal cosmetics. Meanwhile previous study showed that only religiosity has a significant result.

Pengaruh Religiusitas dan Pengetahuan dalam Niat Pembelian Konsmetik Halal: Studi Pada Mahasiswa di Kabupaten Magelang

“…Hasil serupa juga dibuktikan oleh studi Haque, Anwar, Tarofder, Ahmad, & Sharif (2018) dan Iranmanesh, Mirzaei, Hosseini, & Zailani, (2020) yang juga membuktikan niat beli produk halal dipengaruhi oleh tingkat religiusitas. Namun studi yang dilakukan oleh Garg & Joshi (2018) dan Putri, Daryanti, & Ningtias (2019) tidak menemukan bukti bahwa religiusitas memiliki pengaruh terhadap niat beli produk halal.…”

“…Hasil studi yang dilakukan oleh Nurhayati & Hendar (2019) dan (Helmyati, Siagian, Nisa, Radhiya, & Yuliati, 2019) membuktikan bahwa pengetahuan merupakan variabel yang dapat menentukan niat beli. Namun demikian penelitian yang dilakukan oleh Putri, Daryanti, & Ningtias (2019) tidak menemukan bukti bahwa pengetahuan menentukan niat beli produk halal.…”

“…Sehingga studi ini dengan sendirinya menolak hasil studi sebelumnya yang menyatakan bahwa relegiusitas tidak mampu menentukan niat beli. Seperti studi yang dilakukan oleh Garg & Joshi (2018) dan Putri, Daryanti, & Ningtias (2019).…”

“…Seperti studi dilakukan oleh Nurhayati & Hendar (2019) dan (Helmyati et al, 2019) yang juga membuktikan bahwa niat beli ditentukan oleh tingkat pengetahuan. Dengan demikian hasil studi ini dengan sendirinya menolak hasil studi yang oleh Putri, Daryanti, & Ningtias (2019) yang tidak menemukan bukti bahwa niat beli produk halal ditentukan oleh tingkat pengetahuan.…”

Increasing Profitability of the Halal Cosmetics Industry using Configuration Modelling based on Indonesian and Malaysian Markets

“…The number of studies on modelling a firm's profitability has increased in recent years (e.g., Hirsch and Schiefer, 2016;Lee and Alnahedh, 2016;Hongwei et al, 2017;Islam and Khan, 2019). Some of them focused on cultural/religion-oriented markets from consumer perspective (Aisyah, 2017;Mustafar et al, 2018;Nawawi, Roslin and Hamid, 2018;Shahid, Ahmed and Hasan, 2018;Sriminarti and Nora, 2018;Putri, Daryanti and Ningtias, 2019). However, there is a paucity of research attempts modelling the profitability of halal markets from firm and industry perspectives.…”