The influence of label information on the snacks parents choose for their children: Individual differences in a choice based conjoint test

Velázquez, Ana Laura; Alcaire, Florencia; Vidal, Letícia; Varela, Paula; Næs, Tormod; Ares, Gastón

doi:10.1016/j.foodqual.2021.104296

Cited by 10 publications

(7 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The effect of cartoon characters on perception and choice is expected to be influenced by their previous experiences. For this reason, familiar characters linked to TV programs, movies or games are expected to have a stronger influence than unfamiliar characters (Lemish, 2007;Velázquez et al, 2021). However, unfamiliar characters have also been reported to influence children's associations and perception (Enax et al, 2015).…”

Section: Packaging As the Central Strategy To Target Foods At Childrenmentioning

confidence: 99%

“…In this sense, parents are expected to bend their own rules and to yield to their children requests' (Gram, 2015;O'Dougherty, Story, & Stang, 2006), as well as to select products with characters to fulfill pleasure-related goals (Law et al, 2020;Petrunoff et al, 2014). In a recent study, Velázquez et al (2021) evaluated the effects of characters on the snacks mothers choose for their children using a choice experiment with sponge cake and chocolate-flavored milk labels. These authors reported that although cartoon characters did not have a significant effect on healthiness perception, they increased the purchase intention of 30% of the mothers.…”

Section: Packaging As the Central Strategy To Target Foods At Childrenmentioning

confidence: 99%

See 1 more Smart Citation

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

Ares

Velázquez

Vidal

et al. 2022

Food Quality and Preference

Self Cite

View full text Add to dashboard Cite

Food packaging design has become a key component of the marketing mix of companies to ensure the long-term success of their products, and to convey information that set apart their products from competitors. The aim of this review is to critically discuss the role of food packaging on children's diet. Food package design plays a key role in attracting children and parents' attention, shaping product associations, and influencing their purchase decisions. Packaging elements attracting children's attention and misleading health-related visual and textual cues may encourage children and their parents to choose energy-dense food products with excessive content of sugar, fat, and sodium. Results from this review suggest that comprehensive packaging regulations are necessary to protect children's health and encourage healthier eating habits from early years. Such regulations should go beyond products targeted at children, making informed decisions easier to encourage healthier choices, and including restrictions on the use of health-related cues on all products, as they ultimately influence the diet and the food available in the household.

show abstract

Section: Packaging As the Central Strategy To Target Foods At Childrenmentioning

confidence: 99%

Section: Packaging As the Central Strategy To Target Foods At Childrenmentioning

confidence: 99%

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

Ares

Velázquez

Vidal

et al. 2022

Food Quality and Preference

Self Cite

View full text Add to dashboard Cite

show abstract

“…Recently, Velázquez et al (2021) have evaluated the impact of label information on parents' health perception and choices of two popular snack products. These authors reported that label information has a strong effect on mothers' health perceptions and choices of snacks for their children [32]. The research in this area is important for the food industry, as, nowadays, consumers tend to look for food products with a proper nutritional profile, and not only with suitable organoleptic characteristics.…”

Section: Discussionmentioning

confidence: 99%

Acceptance of New Formulations of Extruded Gluten Free Snacks Based on Pulse Flours by Spanish Millennial Consumers

et al. 2022

View full text Add to dashboard Cite

Nowadays, the food industry has developed novel gluten free extruded snack type products made from pulses, which could be good candidates to promote pulse consumption as a sustainable food product, while also satisfying the consumer’s demand. Snack type products are a large part of the young people’s diets and impact health outcomes, so it is essential to offer them snacks with a better nutritional profile. In this study, 81 Spanish millennial consumers tasted “in situ” six different gluten free snacks based on pulse flour (lentil and chickpea) marketed in Spain. The aim of the present study was: (a) to evaluate the Spanish millennial consumers’ acceptance level of new pulse snack type products; (b) to evaluate the segmentation of the millennial consumers and understand the difference between the segments; (c) to evaluate the potential relationship between their nutrition food labelling and consumers’ acceptance. In general, the lentil formulations (with more protein, more fat and less fiber) obtained higher scores than those of the chickpea. In addition, a multidimensional statistical analysis, preference mapping, and a statistical analysis of agglomerative hierarchical clustering were performed. Consumers were grouped into three clusters based on their preferences, allowing a detailed study of consumer acceptance of the selected snacks. Cluster 1 like less the samples with less salt, and, on the contrary, these samples were preferred by Cluster 3. Cluster 2 is a group who like lentil snacks, regardless of their flavoring. It was observed that the consumer segments differ at least in their preference for saltiness. The findings of this study also showed that the nutritional composition of the analyzed snacks (as appears in nutrition labelling) was associated with Spanish millennial consumers’ acceptance and could provide valuable information to develop new snacks targeted at specific market niches, such as millennials. These data provide valuable insights when trying to anticipate Spanish millennial consumer acceptance of new gluten free pulse snacks.

show abstract

“…, 2016). New avenues for utilising conjoint analysis include consumers' perceptions of, for example, genetically modified foods (Boccia and Punzo, 2021), label design (Velázquez et al. , 2021) and the importance of bottle design for consumer choices (Chamorro et al.…”

Section: Methodsmentioning

confidence: 99%

“…For example, conjoint analysis was used to investigate consumer preferences for the attributes of lamb meat, meat substitutes, chocolate snacks and milk, health claims and upcycled ingredients in biscuits (Brodock et al, 2021;Grasso and Asioli, 2020;Klop ci c et al, 2020;Weinrich and Elshiewy, 2019;De Pelsmaeker et al, 2017;de Andrade et al, 2016). New avenues for utilising conjoint analysis include consumers' perceptions of, for example, genetically modified foods (Boccia and Punzo, 2021), label design (Vel azquez et al, 2021) and the importance of bottle design for consumer choices (Chamorro et al, 2021).…”

Section: Conjoint Analysismentioning

confidence: 99%

Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake

McKenzie

Bogue

Repar

2021

BFJ

View full text Add to dashboard Cite

PurposeThe purpose of this study is to utilise market-oriented methodologies to determine key attributes driving consumers' preferences for novel sustainably sourced seafood concepts, derived from a species of wild-caught fish unfamiliar to consumers and to explore new product concepts for various consumer clusters.Design/methodology/approachThis study applied a mixed-method approach including five focus groups with 40 consumers and a single conjoint-based questionnaire administered to 300 seafood consumers in Ireland. The focus groups explored in-depth consumers' expectations, requirements and preferences and identified the key attributes that would influence acceptance of new seafood products. Full-profile conjoint analysis was used to model consumers' preferences for novel seafood product concepts that utilised a sustainably sourced species unfamiliar to the consumer.FindingsFocus groups revealed that the most important attributes were brand, price, format, packaging, supplementary information and accompaniment. The conjoint simulation identified three consumer clusters. Product concepts containing a sustainably sourced fish species were identified according to the preferences of each consumer cluster.Originality/valueThis research highlighted a sustainability angle in new product development and identified a competitive advantage and market potential for boarfish (Capros aper), which is an underutilised Irish fish species. It used a market-oriented approach to explore the development of novel sustainably sourced value-added seafood product concepts. The study results provide small and medium seafood companies with original and unique insights for developing novel sustainably sourced fish products that increase consumer acceptance.

show abstract

The influence of label information on the snacks parents choose for their children: Individual differences in a choice based conjoint test

Cited by 10 publications

References 54 publications

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

Acceptance of New Formulations of Extruded Gluten Free Snacks Based on Pulse Flours by Spanish Millennial Consumers

Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake

Contact Info

Product

Resources

About