2024
DOI: 10.4236/vp.2024.102008
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The Influence of Large Language Models on Conversational Marketing and Communication Strategies

Priyal Borole

Abstract: Large Language Models (LLMs) are revolutionizing the way conversational marketing and communication are integrated into digital engagement strategies. This paper explores the transformative power of LLMs in enhancing digital interactions, offering a critical analysis of their role. We delve into how LLMs are reshaping customer experiences by introducing personalization and improving communication efficiency through automation. Our examination reveals the diverse applications of LLMs within marketing strategies… Show more

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