The influence of managers’ marketing capabilities and international experience on SMEs’ export performance: the mediating effects of export commitment

Alinasab, Jamshid

doi:10.36690/2674-5208-2022-1-62

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In total, 430 questionnaires were distributed using convenience sampling methods, of which 318 questionnaires were found suitable for this study. The questionnaire was distributed among people eager to participate in the study (Alinasab, 2022).…”

Section: Data and Methods Data Collection And The Samplementioning

confidence: 99%

Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

Sheikh,

Mirzaei,

Ahmadinejad

2023

CMR

View full text Add to dashboard Cite

The present study analyzes the effectiveness of consumer price sensitivity in expanding the use of green products. It investigates how the purchase behavior of Iranian consumers is affected by different aspects of perceived risk, such as financial, performance, psychological, and social risks. This study uses the four main concepts of ‘Perceived Risk’ (PR), ‘Attitude towards Green Products’ (AGP), ‘Price Sensitivity’ (PS), and ‘Green Purchase Behavior’(GPB) to develop a model to increase green purchase intention. This research uses an experimental study, using a survey method (questionnaire distribution)to confirm the hypotheses and discover its management concepts, and uses Structural Equation Modeling (SEM). The results show that the variable of “Perceived Risk” has a positive effect on “Attitude towards Green Products” and “Price Sensitivity”. “Attitude towards Green Products” has a positive effect on “green purchasing behavior” while “Price Sensitivity” has a negative effect on “green purchasing behavior”. This study focuses on existing literature by providing experimental evidence showing the importance of green consumption in the Iranian industry. The present model provides valuable input to policymakers and marketers to work from the perspective of policies and green marketing strategies and the research framework of purchasing green products to preserve the environment and the prevalence of green consumption among consumers.

show abstract

Section: Data and Methods Data Collection And The Samplementioning

confidence: 99%

Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

Sheikh,

Mirzaei,

Ahmadinejad

2023

CMR

View full text Add to dashboard Cite

show abstract

“…This understanding, in turn, empowers them to make targeted improvements in the value-added elements of their products. The result is a more refined and satisfying customer experience and an appreciable increase in the perceived value of their products (Alinasab, 2022). For these reasons, in this research, we intend to examine the impact of social media marketing activities on customer satisfaction with the mediating role of brand awareness, perceived value, and social identity.…”

Section: Introductionmentioning

confidence: 99%

Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value

Mirbabaei1,

Ahmadinejad,

Hajmalek

et al. 2023

AJBA

View full text Add to dashboard Cite

Manuscript type: Research paper Research aims: In today’s businesses, social networks are seen as an applicable instrument for influencing consumer behaviour, raising awareness, connecting with consumers, and improving service quality and satisfaction. The present study analyses the effectiveness of social media marketing activities to expand the use of XX insurance online services and it investigates how social marketing initiatives affected consumers’ satisfaction using brand awareness and perceived value as mediating factors. Design/Methodology/Approach: This research used an experimental study, using a survey method (questionnaire distribution), to confirm the hypotheses and discover its management concepts, and uses Structural Equation Modeling (SEM). Research findings: The results showed that the social media marketing activities variable (entertainment, interaction, trendiness, customisation, perceived risk) has a positive and significant impact on customer satisfaction, with brand image, brand awareness, perceived value, and social identity serving as mediating factors. Social identity has an influence on perceived value as well as social marketing initiatives do have on consumer satisfaction.

show abstract

The influence of managers’ marketing capabilities and international experience on SMEs’ export performance: the mediating effects of export commitment

Cited by 2 publications

References 0 publications

Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value

Contact Info

Product

Resources

About