The Influence of Media Type on the Third Person Effect

Abstract

Although in the last three decades many works have been devoted to the study of Davison's (1983) Third-Person Effect (TPE) for a great variety of media contents, as far as we know none of them has explored the presumed impact of media type on the magnitude of the effect. The objective of this study is to compare the magnitude of the TPE for news, advertising, violence and pornography on TV and the Internet, and its behavioral consequences for controversial contents. The study shows that media type has an impact on the TPE for news, advertising and pornography, but not for violent content. On the contrary, it shows that there is not a clear relationship between media type and people's willingness to support the limitation of controversial contents, such as violence and pornography.

The impact of third-person effect on social networking sites privacy risks and protective measures adoption among Yemeni students in Malaysia

“…Various studies have identified TPE in traditional media forms such as radio [ 60 ], newspapers [ 64 ], and television [ 65 ]. With the advent of the Internet and new media, scholars have conducted extensive research on TPE, encompassing areas like the Internet [ 25 , 66 , 67 ], video games [ 68 ], and pornography [ 27 , 28 , 69 , 70 ].…”