“…Notwithstanding the overall significant progress in reducing tobacco smoking over the last several decades, the use of mentholated cigarettes has become a growing problem, especially among the younger population (Giovino et al, 2015; SAMHSA, 2009; USDHHS, 2014). Increasing evidence has shown a significant impact of menthol on perpetuation of the tobacco epidemic, with increases in both smoking experimentation and regular smoking and a decrease in smoking cessation success (Anderson, 2011a; Anderson, 2011b; Benowitz and Samet, 2011; Delnevo et al, 2011; Delnevo et al, 2015; Fagan et al, 2010; Fagan et al, 2015; Giovino et al, 2015; Tobacco, 2011; TPSAC, 2011). For example, menthol smokers began smoking their first cigarette sooner after waking, inhaled more deeply, and presented heightened nicotine addiction (Ahijevych and Parsley, 1999; Fagan et al, 2010; Hoffman and Simmons, 2011; Hymowitz et al, 1995; Muscat et al, 2009; Okuyemi et al, 2003; Richter et al, 2008).…”