1993
DOI: 10.1006/jesp.1993.1019
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The Influence of Message Framing on Intentions to Perform Health Behaviors

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Cited by 491 publications
(481 citation statements)
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“…In line with Kahneman and Tversky's 7,8 conclusion that people show risk aversion under gain framings and risk-seeking behaviors under loss framings, several authors 2,4,6,11,[13][14][15] suggested that gain frames might be more effective in promoting disease prevention behaviors, whereas loss frames might be more effective for disease detection behaviors. In line with this hypothesis, gain frames have been more effective when promoting exercise, 16 reduced alcohol use, 17 parental use of children's car seat restraints, 18,19 skin cancer prevention behaviors, 20,21 and use of condoms to prevent HIV 22 ; loss frames have been more effective at encouraging individuals to engage in breast self-examination, 23,24 mammography screenings, [25][26][27][28][29][30] blood-cholesterol screenings, 31 HIV screenings, 32,33 and skin cancer detection. 20,34 Finally, for decisions about surgical procedures and treatments, gain frames (probability of success or survival) induce greater compliance than loss frames (probability of failure or death 10,[35][36][37][38] ).…”
Section: Introductionmentioning
confidence: 85%
“…In line with Kahneman and Tversky's 7,8 conclusion that people show risk aversion under gain framings and risk-seeking behaviors under loss framings, several authors 2,4,6,11,[13][14][15] suggested that gain frames might be more effective in promoting disease prevention behaviors, whereas loss frames might be more effective for disease detection behaviors. In line with this hypothesis, gain frames have been more effective when promoting exercise, 16 reduced alcohol use, 17 parental use of children's car seat restraints, 18,19 skin cancer prevention behaviors, 20,21 and use of condoms to prevent HIV 22 ; loss frames have been more effective at encouraging individuals to engage in breast self-examination, 23,24 mammography screenings, [25][26][27][28][29][30] blood-cholesterol screenings, 31 HIV screenings, 32,33 and skin cancer detection. 20,34 Finally, for decisions about surgical procedures and treatments, gain frames (probability of success or survival) induce greater compliance than loss frames (probability of failure or death 10,[35][36][37][38] ).…”
Section: Introductionmentioning
confidence: 85%
“…In non-commercial advertisements, goal-framings are frequently used in health promotion contexts. Its effect has been confirmed for many health issues such as sexually-transmittable diseases (Block & Keller, 1995), breast cancer prevention through self-examination (Meyerowitz & Chaiken, 1987), the usage of dental floss (Mann, Sherman, & Updegraff, 2004), sunscreen (Detweiler, Bedell, Salovey, Pronin, & Rothman, 1999), skin cancer prevention (Rothman, Salovey, Antone, Keough, & Martin, 1993), and the benefits of a balanced diet (Cesario, Grant, & Higgins, 2004;Spiegel, GrantPillow, & Higgins, 2004). In the context of tax behaviour, goal-framing has largely been neglected so far.…”
Section: Promoting Tax Compliance By Information Campaignsmentioning
confidence: 99%
“…Also, the feedback report had a positive impact on a large proportion of smokers as it was viewed as being personalised, encouraged a re-evaluation of smoking habits and increased knowledge of smoking behaviour. The suggestions made for improvement of the intervention, can be relatively easily implemented although there is some argument about the value of the inclusion of more negatively framed health information for smoking cessation (Copeland, 2003;Rothman, Salovey, Antone, Keough, & Martin, 1993).…”
Section: Discussionmentioning
confidence: 99%