The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

Vijay, T. Sai; Prashar, Sanjeev; Sahay, Vinita

doi:10.4067/s0718-18762019000100102

Cited by 61 publications

(78 citation statements)

References 51 publications

(83 reference statements)

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“…The researcher is expecting that positive consumers perceived value about a certain website will make the consumers more satisfied. as this hypothesis is compatible with other studies hypothesis such as: (Berraies, Yahia, & Hannachi, 2017;Sai Vijay, Prashar, & Sahay, 2019;SastryT & Rao, 2017;L. Wang & Prompanyo, 2020).…”

Section: Proposed Model and Relationssupporting

confidence: 93%

“…Based on that the researcher is expecting that good atmospheric cues in website will make the consumers more satisfied about the services provide by the website. as this hypothesis is compatible with other studies hypothesis such as: (Abrar, Zaman, & Satti, 2017;Prashar, Sai Vijay, & Parsad, 2017;Sai Vijay et al, 2019;Sreejesh & Abhilash, 2017).…”

Section: Proposed Model and Relationssupporting

confidence: 93%

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Impact of Website Qualities on E-satisfaction among Consumers on Saudi Online Retailers

Alshhadat¹,

Raju²

2020

theijbm

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Impact of Website Qualities on E-satisfaction among Consumers on Saudi Online Retailers 1. Introduction E-business has progressively turn out to be a vital aspect of a corporate strategy (Davis & Comeau, 2020). Internet and information technology have made unbelievable aids to business revolution (Smith & Friedman, 2019). The indications exposed that the Internet becomes an important driver of change in numerous businesses in the former years(Soto-Acosta, Popa, & Palacios-Marqués, 2016). The online businesses deliver more contented, quicker, and wellorganized professional contract in comparison with other traditional business. One business that has been dramatically affected by the Internet is the retail industry (Bi, Davison, & Smyrnios, 2017). The Internet creates a brand-new relationship with the sellers and provides enormous opportunities for cost reduction and boost potential sales from the retail sector. It helps to customers, looking for information about products information (Alos-Simo, Verdu-Jover, & Gomez-Gras, 2017), and also compare different prices easily (Shulga et al., 2016). Customer Satisfaction has been essential in marketing due to its influence on customer retention and behavioural intention (Phuong & Dai Trang, 2018). Pandey, (2016) defined customer satisfaction as a psychological condition resulting when the emotion surrounding disconfirmed expectations is tight with the consumer's prior feelings about the consumption experience. Additionally, customer satisfaction is a sign as a generator of repeated purchasing behaviour reduces customer complaints and makes obstacles to changing to others. The other factor in a company is the quality of the site. Quality of the website helps firms acquire a loyal customer and achieve a competitive advantage (Thomas, 2016).The Importance of website quality has researched in many types of research and from other viewpoints. For example Alos-Simo et al., (2017)researched hotel website and reveal a set of features like hotel facilities, reservation info, contact info, site management are the most important in developing successful hotel websites. Additionally, the research by Ho et al., (2017) signalled information quality, security, site performance, customer relationships, responsiveness are the vital factors for an online shopping site. Those factors have a robust predictive capability concerning online customer satisfaction and loyalty (Chatzoglou & Chatzoudes, 2016). Well-designed website influences the customers' satisfaction, consumers' attitudes and expectations and motivates them to continue browsing the site. The thoughtful layout which carefully contained the customers' requirements and desires make the customers also satisfy. Satisfied customers have a substantial impact on customer loyalty (Shulga et al., 2016).

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Section: Proposed Model and Relationssupporting

confidence: 93%

Section: Proposed Model and Relationssupporting

confidence: 93%

Impact of Website Qualities on E-satisfaction among Consumers on Saudi Online Retailers

Alshhadat¹,

Raju²

2020

theijbm

View full text Add to dashboard Cite

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“…E-trust and e-satisfaction are found to influence e-loyalty both in parallel and sequentially. Similar to [103] and [104], e-satisfaction is found to have a significant positive influence on e-loyalty. Such results indicate that when customers are satisfied with a particular e-commerce website, then they develop a favourable response (purchase or repurchase).…”

Section: Discussionmentioning

confidence: 67%

Boosting Customer E-Loyalty: An Extended Scale of Online Service Quality

Al-Adwan

Al-Horani

2019

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The Customer trust, satisfaction and loyalty with regard to the provision of e-commerce services is expected to be critical factors for the assessment of the success of online businesses. Service quality and high-quality product settings are closely linked to these factors. However, despite the rapid advancement of e-commerce applications, especially in the context of business to consumer (B2C), prior research has confirmed that e-retailers face difficulties when it comes to maintaining customer loyalty. Several e-service quality frameworks have been employed to boost service quality by targeting customer loyalty. Among these prominent frameworks is the scale of online etail quality (eTailQ). This scale has been under criticism as it was developed before the emergence of Web 2.0 technologies. Consequently, this paper aims to fill this gap by offering empirically-tested and conceptually-derived measurement model specifications for an extended eTailQ scale. In addition, it investigates the potential effects of the extended scale on e-trust and e-satisfaction, and subsequently e-loyalty. The practical and theoretical implications are highlighted to help businesses to design effective business strategies based on quality in order to achieve enhanced customer loyalty, and to direct future research in the field of e-commerce.

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“…The former can be explained by applying our reasoning that the marginal value is perceived differently by consumers when using mobile payment. A potential solution to increase perceived marginal value and, in turn, intention to use mobile payment services is to integrate them within social media networks [50] or atmospheric cues [64].…”

Section: Discussionmentioning

confidence: 99%

Mobile Payment: The Hiding Impact of Learning Costs on User Intentions

Molina-Castillo

López‐Nicolás

Reuver

2020

J. theor. appl. electron. commer. res.

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This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment.

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The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

Cited by 61 publications

References 51 publications

Impact of Website Qualities on E-satisfaction among Consumers on Saudi Online Retailers

Impact of Website Qualities on E-satisfaction among Consumers on Saudi Online Retailers

Boosting Customer E-Loyalty: An Extended Scale of Online Service Quality

Mobile Payment: The Hiding Impact of Learning Costs on User Intentions

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