The influence of organisation culture on E-commerce adoption

Abstract

Purpose-The purpose of this paper is to empirically examine the influence of different organisational cultures on e-commerce adoption maturity in small-and medium-sized enterprises (SMEs). Design/methodology/approach-The data for this study were gathered using postal survey questionnaire and analysed using quantitative analysis methods. Findings-The result indicates a positive correlation between adhocracy culture and e commerce adoption. However, those firms with hierarchy cultural characteristics indicate a negative correlation in relation to e-commerce adoption. The organisational culture differences explain these issues. Research limitations/implications-The analysis is conducted in a single country (i.e. Sri Lanka). Initial findings provide a basis for further research in other country. Practical implications-This research reveals the significance of organisational culture and how it influences e-commerce adoption maturity, both positively and negatively. The research findings are useful for SMEs that are planning or are in the process of implementing or reviewing their e-commerce, as well as for SMEs policy makers and business support community that engaged with e-commerce initiatives. Originality/value-This study is the first to research the influence of different types of organisational cultures on e-commerce adoption maturity. It fills the research gap by advancing the understanding between the association of organisation cultures and e-commerce adoption.

The Influence of Organizational Culture on E-Commerce Adoption

“…Organizations differ in their deployment of e-commerce and it is necessary to examine factors that influence the implementation of e-commerce (EC) technologies as this can help the organization to appropriately design and control adoption of e-commerce. By examining the influence of e-commerce adoption in Jordan commercial banks, this study has bridged the gap to help decision makers realize the importance of organization culture and its effect on implementing e-commerce (Senarathna et al, 2014 According to the researchers' knowledge, this study might be the first of its kind in Jordan to examine the influence of organizational culture on the adoption of e-commerce in Jordanian commercial banks. This study highlights the importance of the internal structure of the organization and its influence on e-commerce adoption.…”

“…Conclusions considering the influence of an adhocracy culture type of e-commerce adoption were contradictory and indicated that e-commerce adoption was linked to risk appetite of the organization and that market culture was related to competitive benefits. Senarathna et al (2014) studied the influence of different organizational cultures on e-commerce adoption in SMEs. Data was collected using a portal survey questionnaire and subsequently analyzed using quantitative analysis methods.…”

“…Senarathna et al (2014) studied the influence of different organizational cultures on e-commerce adoption. Data was accumulated using a portal survey questionnaire and analyzed using quantitatively.…”

“…Managers and higher level officials, section heads and assistant managers were selected as the characteristics of a successful e-commerce venture company must encompass many aspects, mainly leadership and its commitment by senior managers to consider a significant role for e-commerce in the organization (Senarathna et al, 2014). The rationale for choosing this sample in the banking sector was that they are more in touch in developing products and services and have greater and more up-to-date knowledge of ICT.…”

“…Section 3 contained 34 items about organizational cultural type in each bank based on dominant characteristics of the bank, organizational leadership and management of employees, organization glue, strategic emphasis and criteria of success. Respondents were asked to evaluate each section and the extent to which it reflects the type of culture in the bank (Cameron and Quinn, 2006;Senarathna et al, 2014).…”