In the present study, the optimal viewing position (OVP) phenomenon in Japanese Hiragana was investigated, with special reference to a comparison between the vertical and the horizontal meridians in the visual field. In the first experiment, word recognition scores were determined while the eyes were fixating predetermined locations in vertically and horizontally displayed words. Similar to what has been reported for Roman scripts, OVP curves, which were asymmetric with respect to the beginning of words, were observed in both conditions. However, this asymmetry was less pronounced for vertically than for horizontally displayed words. In the second experiment, the visibility of individual characters within strings was examined for the vertical and horizontal meridians. As for Roman characters, letter identification scores were better in the right than in the left visual field. However, identification scores did not differ between the upper and the lower sides of fixation along the vertical meridian. The results showed that the model proposed by Nazir, O'Regan, and Jacobs (1991) cannot entirely account for the OVP phenomenon. A model in which visual and lexical factors are combined is proposed instead.Word recognition accuracy for briefly presented words strongly depends on the position in the word at which the eye fixates (Brysbaert, Vitu, & Schroyens, 1996; Deutsch & Rayner, 1999; Farid & Grainger, 1996;Nazir, Heller, & Sussmann, 1992; Nazir, Jacobs, & O'Regan, 1998; Nazir, O'Regan, & Jacobs, 1991). Performance is best when the eyes fixate near the word center and decreases as the fixation position deviates from this optimal viewing position (OVP). OVP effects, which indicate the consequences of within-word fixation positions for the efficiency of word recognition performance, have been reported for a variety of dependent measures. Thus, naming latencies and lexical decision times (when the eye is free to move in the word) are shortest when the eye starts to fixate the word near its center (Brysbaert & d'Ydewalle, 1988; O'Regan & Jacobs, 1992; O'Regan, Levy-Schoen, Pynte, & Brugaillere, 1984), and the percentage of correct identification is highest for fixation at the OVP (Brysbaert et aL, 1996; Deutsch & Rayner, 1999; Farid & Grainger, 1996;Nazir et aL, 1992;Nazir et aL, 1998). Eye movement behavior is affected as well: The probability that a word will be fixated only once is maximal when the eye lands near the middle of the word and decreases as the eye's initial fixation position deviates from the OVP (McConkie, Kerr, This work was supported in part by Grants 09044007 and 0955100 from the Ministry of Education, Japan. We thank Tatjana A. Nazir and the members of the "Vision Lunch meeting" for their careful reading of and suggestions for our work. We also thank John Henderson, Sandy Pollatsek, Keith Rayner, and Fran<;oise Vitu for their invaluable reviews of a previous version of this manuscript. Correspondence concerning this article should be addressed to N. Kajii, Department of Psychology, Graduate Schoo...