The influence of perceived price, perceived quality, brand image, and store image on the purchase intention of Hypermart private label

Ramadhan, M. Dwiki; Muthohar, Muchsin

doi:10.2991/insyma-19.2019.36

Cited by 12 publications

(20 citation statements)

References 7 publications

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“…That is to say, consumers' purchase intention or retention was a function of the positivity of their brand image, based on the long-term process of interaction with the smartphone brand at hand. This finding is consistent with Kala and Chaubey [36], Ramadhan and Muthohar [37], and Erdil [42], thus confirming our hypothesis H1a. Moreover, the brand identity, which was embedded in social identity theory, was also found to be predictive for purchase intention (H3a).…”

Section: Discussionsupporting

confidence: 92%

“…Second, regarding flow experience predictors, interestingly, the smartphone brand image was not found to be predictive of flow experience within the present data set: The path from brand image to purchase intention through flow experience was not significant. That is to say, there is no definitive evidence that improving the smartphone's brand image can directly enhance the consumers' enjoyable flow experience when they use their smartphone, though previous work [36,37,104] proved brand image and purchase intention relations in online marketing (as in our H1a discussed above). Brand communication was found to be predictive for flow experience, which confirmed our hypothesis H2b.…”

Section: Discussionmentioning

confidence: 81%

“…A good amount of prior research has revealed that brand image exerts a positive influence on purchase intention [36][37][38][39][40][41]. For example, Erdil [42] found that brand image has a positive effect on store image and perception, and consumers' purchase intention.…”

Section: The Relationships Between Brand Image Flow and Purchase Intmentioning

confidence: 99%

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Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

et al. 2020

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The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers' purchase behavior, it is crucial to understand the driving force behind their choice of one specific brand among various competitors. A few prior researches have demonstrated that not only the optimal experience of flow, but also identity features (i.e., self-identity, social identity, brand identity) facilitate a customer's purchase intention. Previous studies also indicate that brand-related constructs (e.g., typically brand image but sometimes also brand personality and communication) predict purchase intention. As the first study combining flow, which focuses on investigating the consumer purchase behavior through identity and brand-related constructs, we propose a conceptual model that combines flow theory, brand image, brand communication, brand identity, and brand personality to investigate purchase intention. We have empirically tested the conceptual model based on the data collected from 1377 Chinese smartphone users. Results via the structural equation modeling with AMOS software indicated that flow experience, brand image, brand communication, brand personality, and brand identity all directly or indirectly explain purchase intention. Flow experience serves a critical role in mediating the path from brand communication, brand personality, and brand identity to purchase intention. The research focuses on the strategic implication of the various brand features management and aims to harmonize economic, social, and environmental sustainability.Sustainability 2020, 12, 3391 2 of 22 to maximize immediate economic profit with little care for its long-term sustainability in terms of economic, environmental, and social impacts. This is a common global phenomenon that affects the global world community, irrespective of culture, language, latitudes, geography, religion, policy, etc. Meanwhile, the levels of analyses for such phenomena encompasses all STEM (Science, Technology, Engineering and Mathematics) and SSH (Social Sciences and Humanities) disciplines. However, one of the keystones of this global contemporary phenomenon is the interface among this technology and its users, which are responsible for its universal adoption. The psychological level of analysis is a key to better understand the behavior of smartphone users. Furthermore, there are other inputs that are important to understand consumers' purchase driving force. For example, the motivations behind individuals' choice and purchase intention of a specific brand among various brands of smartphone needs to be further explored on both the psychological and economic level. Therefore, acquiring deeper knowledge at the psychological level could contribute ideas and insights for developing strategies to better cope with the various negative consequences by finding new ways to harmonize social, environmental, and economic sustainability, and, consequently, to develop strategies...

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Section: Discussionsupporting

confidence: 92%

Section: Discussionmentioning

confidence: 81%

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Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

et al. 2020

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“…The result of perceived quality is 0.015 <0.05, which means there is a significant influence between perceived quality on purchase intention. These results support previous research, such as [2], [27].…”

Section: Multiple Regression Analysissupporting

confidence: 93%

“…While the results of t count> t table 2.025> 1.972 so it can be concluded that there is a significant influence between the variable store image with purchase intention. results support previous research, such as (Konuk, 2018;Ramadhan and Muthohar, 2019;Pinem et al, 2019).…”

Section: Multiple Regression Analysissupporting

confidence: 93%

Increasing Consumer Purchase Intention Through Private Label of Grocery: Empirical Evidence of Indonesian Consumers

Sukaris¹,

Dahlia²,

Pristyadi³

et al. 2021

Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 20

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The use of brands in products today is dominated by manufacturing brands compared to private label products, however the use of private labels is becoming a trend among retailers in Indonesia, especially private label on grocery products for daily needs. This use for retailers has a double meaning that is one side as a way to win competition for retailers, one side is the use of private label as an attraction for consumers. The purpose of this study was to determine the increased interest in purchasing grocery's private label products through perceived quality, perceived risk, packaging, store image and familiarity. The total sample consisted of 200 respondents who bought private label brands. Hypotheses are tested using multiple linear regression analysis modelling. The results of the regression show that perceived quality, perceived risk, store image and familiarity can increase purchase intentions on grocery's private label products. This paper first explicitly examines the impact of the use of private label for the purchase of Indonesian consumers, especially grocery products.

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Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review

Kebede¹,

Zewdie²

2021

IJBER

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Brand and product management is among the organizational exercises that look for out right now better approaches to maintain their competitive advantage. Consequently, ponder the pointed to distinguish the interceding impacts of administration of brand and item have on building clients relationship. Efficient survey was went with from 2010 to 2021 a long time and recognized 91 articles through the efficient audit methods to achieve the goals to consider. The collected data were documented in Microsoft Word and synthesized in a narrative manner. The think about uncovered that brand and item administration needs conceptual clarity, which impacts their estimation and in this way their administration. In any case, item administration is considered as the method of how the organizations make the item delivered jolt the client and create esteem from them. Whereas, brand management is considered as the method of joining a company's product and administrations to its gatherings of people. Advance, the correct administration of brand and item leads to Mindfulness, seen quality, identity, and pictures. It moreover influences customers' execution from the side of their devotion, commitments, connection, fulfillment, believe, and inclusion towards brand and item. In this manner, the brand and item administration exercises of the organizations are exceptionally critical for their.

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The influence of perceived price, perceived quality, brand image, and store image on the purchase intention of Hypermart private label

Cited by 12 publications

References 7 publications

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Increasing Consumer Purchase Intention Through Private Label of Grocery: Empirical Evidence of Indonesian Consumers

Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review

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