The Influence of Perceived Usefulness, Trust, and Risk on Loyalty in the TikTok Shop: Test of Consumer Satisfaction as a Mediation Variable

Harianto, Elisabeth Fionna Evania; Ellyawati, Jeanne

doi:10.24123/jeb.v4i1.5390

Cited by 5 publications

(5 citation statements)

References 11 publications

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“…In addition, the present study indicated a significant relationship between TAM's PU and SAT. This is somewhat similar to an earlier study conducted by Harianto & Ellyawati [109]. Harianto & Ellyawati's [109] research endeavors to assess the impact of PU, risk, and trust on customer loyalty, with consumer SAT acting as a mediating construct.…”

Section: Comparison With Other Studiessupporting

confidence: 52%

“…Harianto & Ellyawati's [109] study employed a survey method and collected data from 232 consumers born between 1997 and 2012 who had engaged with the TikTok Shop at least twice. Harianto & Ellyawati's [109] research findings revealed that PU lacks a positive influence on SAT and loyalty, whereas trust and risk significantly impact consumer SAT.…”

Section: Comparison With Other Studiesmentioning

confidence: 99%

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Students’ Flow Experience of Using AI-Powered Online English Learning Platforms

Wu,

Fan

2024

HighTech. Innov. J.

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Objectives: This research aims to explain the impact of flow’s antecedents on flow experience. Furthermore, this research explores the intention of students to continue using online AI-powered English learning platforms. Methodology: This study gathered data from 300 online students enrolled in AI-powered English learning platforms in Taiwan, with data collection facilitated by a research company in the country. Findings: According to the findings, flow was significantly associated with continuous intention. In terms of antecedents of flow, information quality, service support quality, and intrinsic motivation were significant, whereas confirmation, service quality, and instructor quality were not significant. Flow was found to have significant associations with perceived usefulness and satisfaction. Furthermore, confirmation significantly impacted perceived usefulness and satisfaction. Moreover, perceived usefulness was significantly associated with satisfaction but had no association with continuous intention. Lastly, both intrinsic motivation and satisfaction were associated with continuous intention. Novelty/Improvement:This research delves into the dynamic interplay between students' experiences and the adoption of AI-powered online English learning platforms. The study employed a comprehensive framework, including flow, a technology acceptance model, motivation, and an expectation confirmation model. Doi: 10.28991/HIJ-2024-05-02-011 Full Text: PDF

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Section: Comparison With Other Studiessupporting

confidence: 52%

Section: Comparison With Other Studiesmentioning

confidence: 99%

Students’ Flow Experience of Using AI-Powered Online English Learning Platforms

Wu,

Fan

2024

HighTech. Innov. J.

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“…The results of this test are certainly unexpected research because some previous studies have shown that Perceived Usefulness has a positive and significant effect on Customer loyalty. Although unexpected, research by [18] shows the same result, namely that there is no positive effect of perceived usefulness on customer loyalty. The reason this hypothesis is rejected is because there are various other factors such as differences in sample characteristics, objects, and places of research.…”

Section: The Effect Of Perceived Usefulness On Customer Loyalty Gen Z...mentioning

confidence: 87%

The Influence of Perceived usefulness on Customer loyalty Gen Z mediated by Customer Satisfaction on Fitur Shopee Food

Hapsariningsih,

Fitri

2023

Advances in Economics, Business and Management Research

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Technological advances in Indonesia have led to changes in people's lifestyles. This phenomenon presents new opportunities for business people to develop their business by making new innovations. This new innovation is the presence of Online Food Delivery features, one of which is Shopeefood which was launched by e-commerce shopee in 2021. Knowing the effect of perceived usefulness in Gen Z on customer loyalty mediated by customer satisfaction on the Shopeefood feature is the purpose of this study. The approach employed in the research is quantitative. A purposive sampling technique was used to disseminate a questionnaire, and a total of 184 respondents made up the sample. To analyze respondents' answers, researchers used SEM PLS with Smart PLS 3.0 software. According to the results of this research, there are four conclusions, namely perceived usefulness fails to significant and beneficial impact to customer loyalty, perceived usefulness positively impacts customer satisfaction, customer satisfaction positively impacts customer loyalty while indirectly, customer satisfaction functions as the mediator between perceived usefulness and Gen Z customer loyalty on Shopeefood Features. From the results of this study, it is implicitly obtained that shopee as the owner of Shopeefood must increase customer loyalty by maintaining and increasing the Perceived usefulness of the Shopeefood feature from the user's side. Because, in the long run Perceived usefulness is very important to face intense competition and can affect the level of user loyalty.

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“…Some researchers place trust as a moderating variable of the influence of trust on purchasing decisions (Setiobudi, Anggraeni, Teofilus, & Sandi, 2023;Qalati, Vela, Li, Dakhan, Thuy, & Merani, 2021). Other research places trust and perceived risk as independent variables on other variables as if the two are not related to each other (Jin & Lim, 2021;Meyliana, Fernando, & Surjandy, 2019;Harianto, Ellyawati, 2023;Amarullah, Handriana, and Maharudin, 2022). Meanwhile, the results of research that position trust as an independent variable of perceived risk are very few.…”

Section: Public Interest Statementmentioning

confidence: 99%

Service Quality and Trust as Predictors of Online Purchasing Decisions Mediated by Perceived Risk

Sutisna

Saefullah

Juwita

2023

JCS

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Online purchasing decision-making is currently faced with a lack of trust from consumers as a result of the inability of marketers to deliver services satisfactorily, which results in the emergence of risk perceptions in purchases. This study aimed to determine how the effect of seller service quality and consumer confidence on perceived risk and how they influence purchasing decisions. Another goal is to determine the role of perceived risk as an intervening variable. The design of this study was a cross-sectional survey of respondents in the city of Serang and its surroundings. The sampling technique used is purposive sampling. The survey used the Google form with a total of 129 respondents. The analysis method uses descriptive and inferential statistics and SMART PLS software is used for data processing. The results showed a significant negative effect of service quality on perceived risk and a significant negative effect of perceived risk on online purchasing decisions. Perceived risk is an intervening variable from consumer confidence to online purchasing decisions. Online purchasing can be enhanced by increasing trust and service and reducing perceived risk.

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The Influence of Perceived Usefulness, Trust, and Risk on Loyalty in the TikTok Shop: Test of Consumer Satisfaction as a Mediation Variable

Cited by 5 publications

References 11 publications

Students’ Flow Experience of Using AI-Powered Online English Learning Platforms

Students’ Flow Experience of Using AI-Powered Online English Learning Platforms

The Influence of Perceived usefulness on Customer loyalty Gen Z mediated by Customer Satisfaction on Fitur Shopee Food

Service Quality and Trust as Predictors of Online Purchasing Decisions Mediated by Perceived Risk

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