The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club
Krisna Adhitia Nugraha,
Rita Komaladewi,
Thomas Budhyawan
Abstract:The purpose of this study was to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is a statistical method of Structural Equation Modeling (SEM) based on variance designed to solve multiple regression. This research uses a quantitative approach with a descriptive research type. The data c… Show more
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