The Influence of Physical Environment on Buying-Risk Perception: Customers at Franchise Korean-Restaurant

윤태환,; 최영준,

doi:10.20878/cshr.2016.22.1.017017017

culinarysciencehospitalityresearch

2016

DOI: 10.20878/cshr.2016.22.1.017017017

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The Influence of Physical Environment on Buying-Risk Perception: Customers at Franchise Korean-Restaurant

윤태환 윤태환¹,

최영준 최영준²

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2024

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Enhancing shopping centers’ media visibility

Pedreño-Santos

2024

epsir

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Introduction: In times of crisis such as a war, pandemic or meteorological hazard, companies face a double challenge: communicating with the consumer both from a commercial point of view and communicating to the consumer the instructions to follow derived from the risk situation. This research provides a conceptual and managerial overview of the components generating media impact in times of health crisis. Methodology: First, seventeen components are identified and grouped in three dimensions: content, format and organisation. We study the communication strategy of four shopping centres during the week of the reopening of the shopping centres after the COVID-19 pandemic lockdown of March-May 2020 in Madrid, Spain. Second, 164 news stories are analysed with a panel of experts and a principal component analysis, to determine the components of communication that present higher impact on media Results: Shopping centres media visibility in times of crisis, increase by using intuitive content that generates learning and security, in a format that details instructions clearly. Conclusions: It is a must for companies to have previously worked on building credibility and brand awareness, in order get space in media during crisis periods.

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Enhancing shopping centers’ media visibility

Pedreño-Santos

2024

epsir

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The Influence of Physical Environment on Buying-Risk Perception: Customers at Franchise Korean-Restaurant

Cited by 1 publication

References 9 publications

Enhancing shopping centers’ media visibility

Enhancing shopping centers’ media visibility

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