The influence of platform incentives on actual carriers’ continuous participation intention of non-vehicle operating carrier platform

Xiao, Liang; Ke, Tongping

doi:10.1108/apjml-06-2018-0227

Cited by 18 publications

(10 citation statements)

References 55 publications

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“…The devices of online learning can be divided into mobile terminals, computer terminals and TV terminals, generally, college students have personal computers and mobile phones [20]. The mobile terminals can surpass the restrictions of time and space; as long as the mobile devices can access the wireless network or have cached online courses, they can meet the learning requirements of college students to study anytime and anywhere [21,22]. Only when the learning requirements of college students have transformed into education demand, can they conduct the behaviors of searching for educational resources and related services and then using these resources [23,24].…”

Section: A Theoretical Study Of the Acceptance Behavior Of Online Educationmentioning

confidence: 99%

Analysis of Factors Affecting User Willingness to Use Virtual Online Education Platforms

Shen

Jianli

2022

Int. J. Emerg. Technol. Learn.

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With the growing recognition and acceptance of virtual online education, more and more educational institutions are switching from offline business to online business. However, users differ in their willingness to use virtual online education platforms. This paper explores the factors affecting user willingness to use such platforms, laying a theoretical basis for promoting virtual online education. The main findings are as follows: college students are positive and in favor of extracurricular learning; the students’ demand for online learning contents varies with gender, grade, and major; the long-term willingness to use depends on perceived usefulness, satisfaction, and perceived switching cost, of which the last factor is the key contributor to increasing user resistance; the long-term willingness to use online education platforms is influenced by perceived usefulness, expected confirmation, content quality, service quality, system quality, satisfaction, and perceived switching cost, etc.

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Section: A Theoretical Study Of the Acceptance Behavior Of Online Educationmentioning

confidence: 99%

Analysis of Factors Affecting User Willingness to Use Virtual Online Education Platforms

Shen

Jianli

2022

Int. J. Emerg. Technol. Learn.

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“…The above papers did not consider incentive mechanisms. In decentralized supply/service chains, the brand must rely on incentive contracts to better motivate the agent, that is, sales force management and incentive-design problems (Miller and Whitford, 2006;Zhang and Zenios, 2008;Jin and Tian, 2012;Liang and Atkins, 2013;Xie et al, 2014;Wang et al, 2015;Xiao and Ke, 2019;Dai and Zhang, 2020). Hauser et al (1994) designed an incentive contract on revenue (acquisition) and customer satisfaction (retention) measures.…”

Section: Literature Reviewmentioning

confidence: 99%

Designing two-period decentralized service chain incentives with the consideration of customer acquisition and retention

Wang

Duan

Liang

2021

APJML

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PurposeThe authors address a two-dimensional (both customer acquisition and retention) incentive in a decentralized service chain consisting of a risk-neutral brand and agent (or averse). Design/methodology/approachThe authors focus on the relationship between acquisition and retention, that is, retained customers (repeated purchases) are based on and come from the acquired (new) customers in the former period. The authors also design a two-period separate incentive on both dimensions.FindingsThe authors found that a targeted incentive strategy should be applied for achieving more revenue when the incentive intensities are relatively small. Otherwise, the brand needs to adjust the targeted incentive strategy into incentivizing the opposite dimension, particularly on acquisition. Under the optimal contract, the brand needs to be very careful with deciding the fixed part of the incentive salary and the incentive intensities on both dimensions. For example, the fixed salary initially decreases and then increases in the incentive intensities. For the optimal incentive policies, the brand should incentivize acquisition but outsource retention if the agent is risk-neutral. When the agent is becoming risk-averse, the brand should lower its incentive intensity as the risk degree and variances become larger. Interestingly, the brand may benefit from introducing risks.Originality/valueThe study contributes to the literature by considering the following points. First, the authors extend the principal-agent incentive model by considering two-period decisions of customer acquisition and retention. Second, based on the two-period principal-agent problem, the authors design separate incentive intensities on acquisition and retention, respectively. While, most of the literature focused on acquisition incentives. Third, different from other works focusing on either risk-neutral or risk-averse environments, the authors consider both and compare the cases of risk-neutral and risk-averse to analyze the impact of risk on the optimal decisions and the brand's expected profit.

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“…Guo and Wang (2017) used the UTAUT model to analyze the impact of social factors such as relatives and friends on individuals' participation in crowdsourcing logistics. Xiao and Ke (2019) applied technology adoption theory and expectation confirmation theory to explore how platform incentives influence the participation of contractors in crowdsourcing logistics platforms through user perceptions. Therefore, these research results provide a theoretical basis for the research topic of this paper.…”

Section: Introductionmentioning

confidence: 99%

Impact of government support on users' participation in emerging green crowdsourcing logistics model: evidence from digital freight platform in China

Xiao

et al. 2022

JEIM

Self Cite

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PurposeDigital freight platform is an innovation practice of green concept, sharing economy and crowdsourcing concept in China's logistics field. It has many advantages, such as improving the utilization rate of logistics resources, reducing carbon emissions, etc., so it has been highly regarded by the government. This paper systematically studies what types of government supports are available and explores the influence mechanism of these government supports on users' participation intention in digital freight platform.Design/methodology/approachIn total 191 valid questionnaires were collected through a questionnaire survey in China. Then SmartPLS is used to analyze the collected data.FindingsThe empirical results show that user subsidies, standardization of tax administration and financial resource support have a significant impact on actual carriers' participation intention in digital freight platform. The impact of standardization of tax administration on actual carriers' participation intention is the most substantial, followed by that of financial resource support, while the user subsidies exert a minimum impact. Moreover, the impact of standardization of tax administration and user subsidies on legitimacy perception is related to enterprise scale.Originality/valueThis study enriches the field of crowdsourcing logistics research and provides referential suggestions for the formulation and implementation of government supports to promote the sustainable development of green crowdsourcing logistics platforms represented by digital freight platform. In addition, in the growth process of new models with strong social benefits, the government can promote its development through a variety of policy tools to improve the accuracy of government policies.

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The influence of platform incentives on actual carriers’ continuous participation intention of non-vehicle operating carrier platform

Cited by 18 publications

References 55 publications

Analysis of Factors Affecting User Willingness to Use Virtual Online Education Platforms

Analysis of Factors Affecting User Willingness to Use Virtual Online Education Platforms

Designing two-period decentralized service chain incentives with the consideration of customer acquisition and retention

Impact of government support on users' participation in emerging green crowdsourcing logistics model: evidence from digital freight platform in China

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