The Influence of Prices, Baristas, Product, and Store Atmosphere on Sustainability Coffee Shop Business in the Lowlands
Dhifa Meita Jihan Nabilah,
Putri Anggini Ryandi,
Riyan Frediansyah
et al.
Abstract:Business sustainability in the lowlands is the ability to continue to adapt to changing consumer trends and preferences. Therefore, these business actors must carry out research related to the sustainability of the business. This research aims to determine the influence of prices, baristas, products, and atmosphere on the sustainability of coffee shop businesses in the lowlands. The research was conducted in Tangerang City, which is a lowland area and has many modern coffee shops. The research time is July to … Show more
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