The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis

Akpoyomare, Oghojafor Ben; Adeosun, Ladipo Patrick Kunle; Ganiyu, Rahim Ajao

doi:10.11634/216796061706211

Cited by 37 publications

(34 citation statements)

References 10 publications

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“…A product can be defined as anything that is produced to be used, purchased, or consumed by manufacturers or producers as the fulfillment of consumer needs or desires. The combination of several attributes such as quality, features, brand name, package, label, and service of the goods that a company establishes and proposes to the target market to satisfy consumer needs can be defined as a product [24,25].…”

Section: Attributes Of a Productmentioning

confidence: 99%

Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis

et al. 2019

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This study assessed the factors influencing the frequency of purchases of locally-produced rice using data collected from a sample of 400 consumers in Jakarta Province in Indonesia. The empirical results of a Poisson regression model revealed that socio-economic characteristics of the consumers (i.e., gender, age, occupation, education, and income), characteristics of the product (i.e., label and color), and the product’s price and promotion significantly influenced consumers’ frequency of purchasing locally-produced rice. The implication is that increasing the quality of locally-produced rice, applying an appropriate marketing strategy such as offering a relatively lower-priced product compared to the price of imported rice, and product promotion are necessary for increasing the frequency of consumers’ purchases of locally-produced rice.

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Section: Attributes Of a Productmentioning

confidence: 99%

Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis

et al. 2019

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“…Hasil penelitian sesuai dengan penelitian yang dilakukan oleh Subagio, (2015); Akpoyomare et al, (2012) yang menyata kan bahwa atribut produk berpengaruh postif dan signifikan terhadap keputusan pembelian. Keputusan pembelian konsumen dapat dilihat sebagai suatu proses di mana konsumen mengevaluasi produk alternatif pada kekuatan berbagai atribut dan atas dasar pemasar yang membedakan dan mengatur merek mereka terpisah dari persaingan.…”

Section: Jurnal Ilmiah Manajemen Danunclassified

Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan

Aditi

Hermansyur

2018

j.ilm.manaj.dan.n.a

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Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh atribut produk, kualitas produk, dan promosi secara partial dan simultan terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Pengambilan sampel mengunakan Non-Probability Sampling yaitu sampling jenuh sebanyak 100 responden dengan menggunakan teknik analisis Regresi Linier berganda. Hasil penelitian menunjukkan bahwa variabel Atribut produk, kualitas produk, promosi secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil secara simultan menunjukkan bahwa variabel Atribut produk, kualitas produk dan promosi berpengaruh signifikan terhadap keputusan pembelian. Oleh karena itu, sebaiknya perusahaan dapat menginformasikan mobil merek Honda dengan lebih baik mengenai Atribut produk, kualitas produk dan harga melalui para salesnya, agar mereka lebih paham dalam memasarkan produknya.

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“…Ref [14] studied Determinants of Behavioral Attitude to Accept E-Shopping among the Student in Malaysia. Ref [15] emphasized more to what product's attributes that influenced consumer at buying Nigerian Food and Beverages Industry in Lagos Metropolis. Other researches were about preference of motorcycle [16]; about smart-phone [11] using Fishbein Multi attribute approach.…”

Section: A State Of the Artmentioning

confidence: 99%

Bandung Electronic Center : Consumer Attitude toward Smartphone and Tablet PC

Amani¹,

Lutfi²,

Alamanda³

et al. 2016

Proceedings of the 3rd International Seminar and Conference on Learning Organization (Isclo-15)

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An increase in complexity of current communication needs makes humans require more sophisticated communication tools than before. Through a high need for gadgets, many electronics centers emerge in many major cities in Indonesia. The purpose of this research is to identify the profile of consumers in the largest electronic shopping center in Bandung, namely BEC. The profile was seen only on consumer attitudes towards communication devices, smartphones and Tablet PCs which are claimed to be the best-selling at BEC. A total of 805 respondents involved in completing the questionnaire during the period of 4 months using purposive sampling method. Measurement of consumer attitudes is referred to the formula developed by Fishbein. The result was that consumer attitudes (Ao) of smart-phone users with iOS in term of product attributes were better when compared with consumer attitudes (Ao) of smart-phone users with BlackBerry and Android operating system. In addition, consumer attitudes of iPad users were better than the iPad Mini users. This research is useful as it provides information for the sellers of smart-phones and tablet PCs at BEC in particular on how consumers rate the products they sell and that eventually the sellers can formulate a more effective marketing strategy.

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The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis

Cited by 37 publications

References 10 publications

Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis

Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis

Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan

Bandung Electronic Center : Consumer Attitude toward Smartphone and Tablet PC

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