The Influence of Product Innovation, Environmental Strategy and Circular Economy On Sustainable Development in Organizations in Northeastern Brazil

Purpose: The research aims, and contribution of this research are to complement previous research on entrepreneurial marketing and product innovation in the Trusmi Cirebon batik business, the current obstacles and how to solve them to improve business performance. Theoretical Framework: As the small business industry, Batik Trusmi must innovate some matter on its business. Innovation classifies as three form there are product innovation, business model innovation and process innovation. This research discussed the product innovation and marketing innovation system as part of the business model. The innovation on the product and marketing system will affect the business performance. So, this research discusses about the role of entrepreneurial marketing and product innovation to improve the business performance. Method: This is qualitative research with a case study approach. Data collection methods used by researchers to obtain primary data include interviews, observation, and documentation. The type of interview conducted by the researcher is a semi-structured interview. There are 4 respondents as the actor of Batik Trusmi MSMEs. Result and Conclusion: The results of this study indicate that entrepreneurial marketing and product innovation are needed to improve business performance. The main obstacles on developing Batik Trusmi business are the lack of innovation on the product and the quite understanding of the entrepreneur on effective marketing system. The results of this study indicate that all MSME entrepreneurs have yet to understand entrepreneurial marketing and always try to present the new creativity on the Batik Trusmi product whether on the pattern model, size, packaging, colour, and the others. The results of this study also show that MSME entrepreneurs who have implemented product innovation and entrepreneurial marketing can improve their business performance more quickly. Originality/Value: This research focuses on product innovation where the most of MSMEs entrepreneur has no eagerness to develop their product better. Most of MSMEs entrepreneur sense “enough” on their product and this condition oftentimes will push the business into worst condition. Another hand, this research discuss about entrepreneurial marketing on micro, small, and medium enterprises (MSMEs) whereas the most of MSMEs entrepreneur never consider the importance of marketing on the selling the products.

Section: Product Innovationmentioning

confidence: 79%

Entrepreneurial Marketing and Product Innovation in Improving Business Performance: A Case Study on Batik Trusmi Cirebon

Prihadini,

Sukoco,

Hermanto

et al. 2023

“…Therefore, with a proper market research, we can identify and recognize the lack of clients in order to attract, retain, and create a customer base. It also provides a competitive advantage to organizations by allowing them to position themselves and grow (Severo & De Guimarães, 2022, Garnov et al 2022.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of Marketing Strategies on the Brand Positioning of a Tourist Hotel, Bagua – Peru

Delgado,

Malca,

Rivera

et al. 2023

Purpose: The general objective is to determine the effect of marketing strategies on the brand positioning of a tourist hotel, Bagua-Peru. Theoretical framework: The theory found allowed us to deepen the subject since, due to the pandemic, research in the tourism sector has increased, helping researchers to deepen the study. Design/methodology/approach: A mixed approach was used, under a basic, descriptive, and correlational type of research. Also, the non-experimental and phenomenological designs were considered, applying the survey made to 51 guests and interviewing 3 hotel employees, such as the manager, receptionist, and administrator. Findings: The descriptive results revealed that, when the marketing strategies are inappropriate, the brand positioning will be a completely inadequate. On the other hand, the inferential results indicated that both variables reached a r=0.663 and a Kendall's Tau-b of 0.656, thus indicating that both maintain a considerable positive correlation. Research, Practical & Social implications: If prices are based on three key points, as in the client, costs and competition, as long as the adequate distribution channels are considered according to the needs of the clients and an efficient booking system is implemented, and if we add announcements in the different physical and digital platforms that the company has, then it will be able to provide a good organizational communication allowing to achieve the objectives set and therefore this company will achieve the long-awaited brand positioning in the mind of the consumer. Originality/value: The lack of marketing strategies generates that the innovative characteristics of the products or services of the companies are not made known to their clients, and as a consequence the company does not have a marked differentiation from its competitors and does not achieve the market positioning.

“…This involved promoting sustainable economic sectors and forming alliances with business leaders with the aim of transforming the fossil energy industry into a renewable energy industry (Valdés, 2020;Fodróczy, 2021;Quispe-Muñoz et al, 2022). In this context, investment in green energy has become a hegemonic driver capable of developing a comprehensive circular economy plan to address the most pressing challenges presented by the CC (Severo & Guimarães, 2022).…”

Section: The Epoch-defining Challenge: the Role Of Powerful States In...mentioning

confidence: 99%

Powerful States and Environmental Education in the 21st Century: Challenges to Address and Opportunities to Ignite in the Face of Climate Change

Ponce,

Canaza-Choque,

Supo-Condori

et al. 2023

Purpose: Undoubtedly, Climate Change (CC) stands as one of the most profound challenges confronting the 21st century. Confronting its impacts is not an option; it is the only imperative. This study aims to analyze the nuanced issues that must be eradicated and the emerging challenges in addressing the ramifications of the CC roar, focusing on the profound responsibility of powerful states and the role of environmental education in an era plagued by a multitude of climate-related disasters. Methodology: To achieve this objective, a comprehensive document review is conducted, driven by reliable search engines, guided by the PRISMA framework. Results: The implementation of environmental policies, the ratification of international agreements, the strength of multilateral efforts, and the transition away from a fossil-based economy are central topics that powerful states must prioritize. In this regard, the battle is also shared by the potential of environmental education to prepare citizens for sustainable development, by incorporating environmental themes at the core of educational curricula, thus enabling them to solidify their roles in the face of one of the greatest threats of the 21st century. Conclusion: Both the State and environmental education are vested in formulating and implementing actions from their operational foundations, aimed at mitigating the impacts wrought by CC. Moreover, they must confront other potential scenarios in addition to providing responses. Recognizing and addressing these needs will be instrumental in promoting a sustainable path in an imminent danger zone with no return point, as driven by CC.