The Influence of Product Quality, Prices and Promotions on Interest in Buying Sri Sulastri’s Batik

Prayogi, Slamet; Santosa, Awan

doi:10.31846/jae.v7i1.121

Cited by 4 publications

(4 citation statements)

References 4 publications

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“…The results of the study are also consistent with those of Laela (2015); Prayogi & Santosa (2019) and Prasetyo et al (2019) with the results of the study explained that consumers have an attitude that has an impact on buying interest, so the stronger the consumer's attitude in making choices, the stronger the desire to buy. Likewise, according to Kotler and Keller (2017) stated that consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and consume or even want a product offered.…”

Section: Discussionsupporting

confidence: 90%

Buying Intentions: Attitudes of Indonesian Consumers

Kuncoro,

Goudia

2022

JEPH

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The purpose of this study is to analyze consumer attitudes toward consumer buying interest. The research design used quantitative descriptive research, data analysis used multiple partial regression analysis using primary data obtained directly from respondents in the form of questionnaire answers. The research sample was visitors who made transactions in the muslin fashion industry in the villages of Muryolobo and Gemiring lor, Nalumsari sub-district, Jepara regency, totaling 150 respondents. The results of the study explain that consumer attitudes can increase buying interest. This proves that consumers who transact are consumers who already understand in detail that the goods needed are in accordance with their needs.

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Section: Discussionsupporting

confidence: 90%

Buying Intentions: Attitudes of Indonesian Consumers

Kuncoro,

Goudia

2022

JEPH

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“…Produk yang akhir-akhir ini sedang naik daun dan menarik perhatian banyak konsumen adalah produk kecantikan Scarlett Whitening. Scarlett Whitening adalah salah satu brand lokal di Indonesia yang didirikan sejak akhir 2017 dan merupakan produk milik selebriti terkenal di Indonesia yaitu Felicya Angelista [8]. Produk yang telah mendapatkan ijin dari BPOM ini berfokus pada perawatan kulit tubuh dan wajah yang aman digunakan sehari-hari.…”

Section: Pendahuluanunclassified

Pengaruh Iklan Tiktok, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Scarlett Whitening Pada Mahasiswa Universitas Islam Negeri Sumatera Utara

Julia

Kamilah

2023

INFEB

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This study aims to examine the effect of advertising, product quality and price on buying interest in students of the State Islamic University of North Sumatra, either partially or simultaneously. This study used a quantitative method with data collection using the Likert scale method. The subjects used in this study were 100 students of the State Islamic University of North Sumatra and were taken using purposive sampling. Data analysis techniques through the IBM SPSS statistics 22 program. The results of this study indicate that first, advertising has a positive and significant effect on purchase intention with a significant value of 0.027 <0.05. Second, Product Quality has a positive and significant effect on Purchase Intention with a significant value of 0.000 <0.05. Third, price has a positive and significant effect on buying interest with a significant value of 0.035 <0.05. Advertising, Product Quality and Price simultaneously have a positive and significant effect on Purchase Intention with a significant value of 0.000 <0.05.

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“…However, this pricing is still not quite affordable to the purchasing power of consumers. According to Lupiyoadi in (Prayogi et al, 2019) (Asriani & Muhajirin, 2021) the quality of the product is a characteristic of a product or service that depends on its ability to meet the specific needs of the declared or implied customer.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Price, Product Quality, Promotion, Brand Image, and Location on the Purchasing Decision of Traffic Bun Grancity Balikpapan

Fitriana,

Hasan,

Hasbi

2023

jmas

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This study aims to determine the influence of price, product quality, promotion, brand image, and location on the purchasing decision of Traffic Bun Balikpapan. The research location is at the Traffic Bun Balikpapan store in Grand City Balikpapan, Jl. Sinarmas Land, Grand City, Ruko Golden Boulevard Blok AC, No.41, Batu Ampar District, north Balikpapan District. The data used are primary data obtained directly from the division of questionnaires. The sample in this study was 60 respondents. Based on the multiple linear regression analysis results, the value of the correlation coefficient (R) was obtained at 0.627 and the coefficient of determination (R²) at 39.3%. The simultaneous test results (Test F) showed that the calculated F was 6.999 > F table of 2.39, meaning that price, product quality, promotion, brand image, and location simultaneously had a significant effect on the decision to buy Traffic Bun Balikpapan. The results of the partial test (Test t) showed that the price variable (X1) t count of -2.734 > t of the table of 2.00488, which means that the price variable partially had a negative and significant effect on purchasing decisions. The product quality variable (X2) t count of 2.731 > t table of 2.00488, which means that the quality variable of the product partially had a positive effect and was significant to the purchase decision. The promotion variable (X3) t count is -2,061 > t table is 2.00488, which means the promotion variable partially negatively and significantly affects the purchase decision. The brand image variable (X4) t count is 2,809 > t table is 2.00488, which means the brand image variable partially has a positive and significant effect on purchasing decisions. The location variable (X5) t counts by 2,618 > t table of 2.00488, which means that the location variable partially has a positive and significant effect on purchasing decisions.

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The Influence of Product Quality, Prices and Promotions on Interest in Buying Sri Sulastri’s Batik

Cited by 4 publications

References 4 publications

Buying Intentions: Attitudes of Indonesian Consumers

Buying Intentions: Attitudes of Indonesian Consumers

Pengaruh Iklan Tiktok, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Scarlett Whitening Pada Mahasiswa Universitas Islam Negeri Sumatera Utara

The Effect of Price, Product Quality, Promotion, Brand Image, and Location on the Purchasing Decision of Traffic Bun Grancity Balikpapan

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