2024
DOI: 10.1057/s41599-024-03129-8
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The influence of rural tourism landscape perception on tourists’ revisit intentions—a case study in Nangou village, China

Yuxiao Kou,
Xiaojie Xue

Abstract: Rural tourism development has an important impact on optimizing the rural industrial structure and stimulating local economic growth. China’s Rural Revitalization Strategy has promoted the development of rural tourism nationwide and emphasized Chinese characteristics in the process of local development. Based on the theoretical analysis of landscape perception, this article uses the external Landscape Perception→Satisfaction→Revisit Intention influence path as a theoretical research framework to construct a st… Show more

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Cited by 4 publications
(1 citation statement)
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“…The novelty of this approach will not only make the village more concerned about its culture but also make it a center for cultural advancement. In many places, these business concepts have become steps in rural tourism development, which have an important impact on optimizing the structure of rural industry and stimulating local economic growth (Kou and Xue, 2024). The village's existence as a cultural advancement centre is expected to facilitate efforts to promote culture at the regional level above it, from sub-district, district, provincial, to national levels.…”
Section: Resultsmentioning
confidence: 99%
“…The novelty of this approach will not only make the village more concerned about its culture but also make it a center for cultural advancement. In many places, these business concepts have become steps in rural tourism development, which have an important impact on optimizing the structure of rural industry and stimulating local economic growth (Kou and Xue, 2024). The village's existence as a cultural advancement centre is expected to facilitate efforts to promote culture at the regional level above it, from sub-district, district, provincial, to national levels.…”
Section: Resultsmentioning
confidence: 99%