The Influence of Service Factors on Customer Satisfaction in Makeup Salons

Abstract

This study attempted to investigate the influence of makeup service factors on customer satisfaction empirically to provide basic data that would help makeup salons enhance customer satisfaction and set a proper direction for services. The results found the following: Among makeup service factors, ‘quality of cosmetics,’ ‘makeup artists’ skills,’ and ‘makeup artists’ reputation and kindness’ revealed a positive correlation with customer satisfaction with statistical significance. Also, ‘makeup artists’ reputation and kindness’ and ‘makeup artists’ skills’ positively affected customer satisfaction with statistical significance. The results confirm that ‘makeup artists’ reputation and kindness’ and ‘makeup artists’ skills’ have the greatest influence on customer satisfaction. The study results found that customer satisfaction with makeup services could be enhanced by increases in ‘reasonable service charge,’ ‘makeup artists’ skills,’ and ‘makeup artists’ reputation and kindness,’ thereby increasing revisit rates and making a significant contribution making makeup salons more competitive.

The Effects on the Satisfaction and Behavioral Intention for Beauty Service Quality Risk Perception Factors of MZ Generation

“…통상적으로는 20대의 젊은 층을 표현하는 말로 사용되며 (Palfrey & Gasser, 2008), 또한 이들은 전 세계적으로 출생률이 감소하는 시기에 태어났으며, 영유아기부터 인터넷과 모바일, 소셜 미디어를 배경으로 성장했다는 점에서 디지털 세대라고 도 불린다 (Combi, 2015) (Moon & Song, 2015;Kim & Park, 2019;Jang & Ji, 2022).…”

Satisfaction with Service Quality and Re-treatment Intention according to Perception of Eyebrows and Motives for Semi-permanent Makeup Eyebrow Treatment

“…또한 서비스품질에 대한 연구는 다양한 분야에서 연구되었으며, 특히 Parasuraman et al(1985) (Song, 2008). 따라서 뷰티 분야에서 서비스품질에 대한 연구는 여러 학자들에 의해 지속적으로 연구되고 있다 (Moon & Song, 2015;Jeon, 2015;Kim & Park, 2019;Jang & Ji, 2022).…”