The Influence of Service Quality on Gamer Loyalty in Massively Multiplayer Online Role-Playing Games

Abstract

In this study we investigated how different dimensions of service quality might influence the loyalty of customers in the context of online games. By studying the gamers of massively multiplayer online role-playing games (MMORPGs), we tested our hypotheses using structural equation modeling techniques. We found that the service quality dimensions of privacy, effectiveness, and entertainment indirectly influence the loyalty of gamers through satisfaction, whereas interaction has a direct effect on their loyalty. These findings have implications for online game companies to improve customers' loyalty.

Mining and investigating the factors influencing crowdfunding success

“…The economic theory of network externalities illustrates that the community has a crucial impact, where early adopters trigger other adopters over time (Arthur, 1989). This phenomenon has been documented in both the off-line and on-line world (Chang et al, 2011;Duan et al, 2009;Oh and Jeon, 2007;Zhang and Liu, 2012). It is suggested here that the P2P game industry is no exception.…”

“…Trust is an important factor relating to conditions of uncertainty or risk and it has not been adequately researched in the crowdfunding literature (Chang et al, 2011;Galuszka and Bystrov, 2014;Xiao et al, 2014;Song & Berger, 2017). Trust has a direct impact on investment intention and is fundamental to crowdfunding (Saxton and Wang, 2014;Wheat et al, 2013).…”

“…Online gaming is one of the most profitable types of business on the Internet (Chang et al, 2011). In the last decade, research on online games has steadily increased.…”

“…Data reveals that the gaming industry ranks number one for funds raised and fundraising success, making it an important industry worthy of a specific study (Xiao et al, 2014). With the emerging trend of crowdfunding, the gaming industry has experienced a significant boost (Chang et al, 2011). The industry is well positioned to leverage crowdfunding advantages compared with other industries.…”

Privacy and Personalization in Continued Usage Intention of Mobile Banking: An Integrative Perspective

“…This does not only give relevance but also makes it one of the missing links in MB literature as per our review in Table 1. Both privacy and personalization are of a great significance and manifested to be pertinent determinants of satisfaction and IS continued usage intention as well as have been abundantly emphasized in IS literature (Chang et al 2011;Tong et al 2012;Wang et al 2006). On the other hand, our review shows that CUMB has been given sparse attention (Table 1) though there is a greater economical value associated with it (Chen 2012) as it reflects retention and loyalty rate among customers.…”