The Influence of Service Quality and Product Quality on Repurchase Intention at Kopi Kenangan Manado Town Square

Mokoginta, Fairus Akbar Ali

doi:10.35794/emba.v10i3.42527

Cited by 4 publications

(5 citation statements)

References 2 publications

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“…Perolehan poin koefisien tersebut menunjukkan adanya pengaruh positif signifikan dari kualitas produk (X3) terhadap niat beli ulang (Y). Hal ini sejalan dengan penelitian (Maulana & Sukresna, 2022) 2021), (Rizki et al, 2021), (Mokoginta et al, 2022) dan (Pasaribu et al, 2019). sesuai dengan teori pakar ahli (Maria dan Anshori, 2013) dalam (Maulana & Sukresna, 2022) Hasil penelitian di atas memperoleh analisa terhadap model penelitian, yaitu, 1) gaya hidup konsumen memiliki dampak positif yang signifikan terhadap niat beli ulang, 2) kesadaran merek memiliki dampak positif yang signifikan terhadap niat beli ulang, 3) kualitas rasa memiliki dampak positif yang signifikan terhadap niat beli ulang, 4) Kualitas pengalaman dalam memoderasi gaya hidup terhadap niat beli ulang berpengaruh negatif, 5) Kualitas pengalaman dalam memoderasi kesadaran merek pada niat beli ulang berpengaruh positif, serta 6) Kualitas pengalaman dalam memoderasi kualitas rasa terhadap niat beli kembali berpengaruh negatif.…”

Section: Methodsunclassified

“…salah satu faktornya adalah kualitas produk yang dijadikan sebagai tingkat kemampuan produk untuk memenuhi apa yang diharapkan konsumen dari suatu produk yang dimilikinya (Rizki et al, 2021). Kualitas suatu produk adalah keadaan fisik, fungsi, dan sifat suatu produk yang bersangkutan yang dapat memuaskan selera dan kebutuhan konsumen (Mokoginta et al, 2022). Kualitas produk dapat diartikan sebagai kemampuan suatu produk dalam menjalankan fungsinya dan mencakup daya tahan keseluruhan, penutup, akurasi, kemudahan pengoperasian, perbaikan produk, dan karakteristik produk lainnya.…”

Section: Literature Reviewunclassified

“…Kualitas rasa memiliki pengaruh yang positif signifikan terhadap niat pembelian kembali. (Maulana & Sukresna, 2022), (Made, 2021), (Rizki et al, 2021), (Mokoginta et al, 2022) serta (Pasaribu et al, 2019). Berbanding terbalik dengan hasil (Werdiastuti & Agustiono, 2022).…”

Section: Literature Reviewunclassified

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Quality of Experience in Moderate Lifestyle, Brand Awareness and Quality of Taste on Repurchase Intention

Amelia,

Bintarti

2023

Dynamic MJ

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This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sampling, so conditionally it indicated that the required respondent is 70 samples. The data collected was processed using a linear regression test technique, namely the SmartPLS 3.0 application. The conclusions resulting from this study: 1) Le Minerale brand mineral water customers who make purchases feel in accordance with the behavior and a healthy consumptive lifestyle so that they can encourage consumers to do repurchase intention 2) Brand awareness can encourage customer repurchase intentions, because the deeper the customer recognizing Le Minerale Brand Minerale brand mineral waterproducts, the higher the motivation for consumer interest to carry out repurchase intention activities 3) Le Minerale brand mineral water products are guaranteed benefits and freshness, to encourage customer interest to do repurchase intentions 4) Experience quality has role as a predictor moderating variable, so that it cannot moderate lifestyle towards repurchase intention of Le Minerale branded mineral water 5) Quality of experience is able to moderate brand awareness towards repurchase intention of Le Minerale branded drinking water products 6) Quality of experience has a role as a moderating predictor, so the impact on product quality towards repurchase intention cannot be considered.

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Section: Methodsunclassified

Section: Literature Reviewunclassified

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Quality of Experience in Moderate Lifestyle, Brand Awareness and Quality of Taste on Repurchase Intention

Amelia,

Bintarti

2023

Dynamic MJ

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“…Ditetapkan hipotesa ini didukung oleh artikel penelitian terdahulu (Mokoginta, 2022), (Fernanda Pasaribu, 2019), (Rizki, 2021), dan (Sari Fatmalawati, 2021) 4. Hipotesa Keempat, Kelima dan Keenam (H4), (H5), (H6): Gaya hidup, kesadaran merek dan kualitas rasa yang dimoderasi oleh kualitas pengalaman berpengaruh positif terhadap niat beli ulang.…”

Section: Pendahuluanunclassified

Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit Konsumen Air Minum Kemasan Aqua

Widiastuti,

Bintarti,

Wardani

2023

joe

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This study aims to find out that lifestyle, brand awareness and taste quality influence consumers' repurchase intentions towards AQUA bottled water products, and also to find out that the quality of experience as a moderation variable can strengthen or weaken. This research uses quantitative methods, where the subject or object of research is people who consume AQUA bottled mineral water in the Bekasi Regency area. On condition, so that this respondent is a proposive sampling. This shows that the population is non-probality so the size of the respondents taken is 80 respondents. The collected data was processed using regression test techniques processed with the SmartPLS 4.0 application. This study concludes: 1) consumers who buy Aqua mineral water products feel that their lifestyle is in accordance with Aqua mineral water products so that consumers consider buying again, 2) brand awareness affects the intention to repurchase Aqua mineral water, it can mean that the more consumers are aware of the brand, the encourage consumers to repurchase, 3) Aqua mineral water products have guaranteed product quality and are safe for consumption thereby encouraging consumers to repurchase again, 4) The quality of experience does not directly affect the consumer's intention to repurchase Aqua mineral water, because of necessity consumer drinking water is not influenced by lifestyle, 5) The quality of direct experience can encourage repurchase intention of consumers of Aqua mineral water, because consumers have personal preferences and previous experience of Aqua mineral water products, 6) The quality of experience can affect consumer repurchase intentions Aqua mineral water, because consumers are satisfied with the quality of Aqua mineral water products which are always maintained.

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“…Pengujian ini sejalan dengan kajian teori Assauri tahun 2010, yang menyatakan bahwa kualitas produk merupakan sesuatu untuk menunjukkan ukuran tahan lamanya produk, dapat dipercayai produk, ketepatan (precision) produk, mudah mengoperasikan dan memeliharanya serta atribut lain yang dinilai atas produk. Hasil penelitian ini sejalan dengan penelitian sebelumnya yang ditemukan oleh (Desi Sari Fatmalawati., 2021;Fernanda Pasaribu et al, 2019;Maulana & Sukresna, 2022;Mokoginta et al, 2022)…”

Section: Berdasarkan Hasil Analisa Koefisien Jalr Dan P-value Dapat D...unclassified

Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek, dan Kualitas Rasa Produk terhadap Niat Beli Ulang Konsumen Air Mineral Ades (Studi pada Poduk Air Mineral Merek Ades di Kabupaten Bekasi)

Anggraini,

Bintarti

2023

joe

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The purpose of this study was to examine the quality of experience in moderating lifestyle, brand awareness and product taste quality on consumer repurchase intentions for ADES mineral water products. This research was conducted with the boundaries of the Bekasi district community as a population. This research was conducted using quantitative methods. The population in this study was everyone who had bought or consumed ADES mineral water products, so that the nature of the population in this study was non-probability sampling with purposive sampling as the respondent. The number of samples collected was 73 respondents. The collected data was processed using the regression test technique which was processed with the SmartPLS 4.0 application. The results of this study show 1) Consumers who buy Ades brand products feel that Ades mineral water products are in accordance with their lifestyle to meet their needs and maintain health. 2) Brand awareness supports customers to make repeat purchases. 3) Ades products have guaranteed quality so as to encourage customer interest to repurchase Ades mineral water products. 4) The quality of customer experience encourages consumers to repurchase the Ades brand mineral water. 5) The quality of experience can moderate brand awareness of the intention to repurchase Ades mineral water. 6) The quality of experience can moderate the quality of Ades mineral water products so as to support consumers buying back Ades mineral water. This shows that the higher the quality of Ades water products will lead to customer satisfaction which will encourage repurchasing. Lifestyle, brand awareness, and product taste quality on Repurchase Intentions for Ades products is stated to have a positive and significant effect.

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The Influence of Service Quality and Product Quality on Repurchase Intention at Kopi Kenangan Manado Town Square

Cited by 4 publications

References 2 publications

Quality of Experience in Moderate Lifestyle, Brand Awareness and Quality of Taste on Repurchase Intention

Quality of Experience in Moderate Lifestyle, Brand Awareness and Quality of Taste on Repurchase Intention

Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit Konsumen Air Minum Kemasan Aqua

Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek, dan Kualitas Rasa Produk terhadap Niat Beli Ulang Konsumen Air Mineral Ades (Studi pada Poduk Air Mineral Merek Ades di Kabupaten Bekasi)

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