The Influence of Social Commerce Factors on Customer Intention to Purchase

Abstract

The rapid development in social commerce creates a new opportunity for businesses. With the use of social technologies they are able to create an environment that is on a socially interactive platform. These social bonds can drive online social support in e-commerce, the result is shown by trusts created and increased intention to use social commerce. This article will examine the factors that triggered consumers' intention to purchase using social commerce. A total of 184 respondents were chosen for this study to investigate factors that might contribute to customers' purchasing intention. The findings provide a better understanding on factors that contribute to intention to purchase, which comprise shopping enjoyment, perceived usefulness, trust, security, perceived quality, perceived value, ease of use and transaction convenience. It also suggests that online firms should consider these contextual factors in order to facilitate consumers' adoption behavior.

Determination of the influence factors on social commerce in SME: A review

“…In the extended TAM model theory, there are additional factors, namely enjoyment, so that extended TAM has three factors, namely perceived ease of use, usefulness, and enjoyment (Cho & Son, 2019). Several studies are using TAM for S-Commerce adoption (Chatterjee & Kumar Kar, 2020;Cho & Son, 2019;Maia et al, 2018;Othman et al, 2019;Solangi et al, 2019). In the context of S-Commerce, three factors presented by Cho & Son (2019), perceived ease of use, usefulness, and enjoyment are influential.…”

“…Figure 10. The Conceptual Framework Conducted by The Researcher (Othman et al, 2019) Ben et al (2018) using UTAUT on his research to align business strategy and social media platforms for understanding the S-Commerce. The results of this study that the factors that increase S-Commerce intent are perceived ease of use, hedonic, habits, and facilitating conditions.…”

“…Perceived ease of use, perceived usefulness, and enjoyment 6. Othman et al (2019) This study aims to determine the factors that trigger consumers' intention to purchase by utilizing S-Commerce in Malaysia.…”

“…According to the prior research, there are important factors for the adoption of S-Commerce in SME. Two factors that are most determinants of S-Commerce adoption are perceived usefulness (Abed, 2020;Al-Adwan, 2019;Aldhahery et al, 2018;Chatterjee & Kumar Kar, 2020;Cho & Son, 2019;Dahnil et al, 2014;Hajli, 2012;Maia et al, 2018;Othman et al, 2019;Purwandari et al, 2019;Samarasinghe & Silva, 2019;Solangi et al, 2019;Wijaya et al, 2019) and trust (Abed et al, 2015;Akman & Mishra, 2017;Al-Adwan, 2019;Aldhahery et al, 2018;Alshibly, 2015;Bamansoor et al, 2020;Hajli, 2012;Lal, 2017;Maia et al, 2018;Othman et al, 2019;Vongsraluang & Bhatiasevi, 2016).…”

Untitled

“…Despite all the promised benefits of using Social Commerce services and their utilizations in Malaysia, the citizens are still reluctant in using new methods of business such as S-Commerce as a subset of E-Commerce services. Malaysians are still in conservative mindset that make the reluctant to change in adapting new technologies in their business processes (Othman et al, 2019). The basic curiosity is about why the customers and the public are reluctant to use S-Commerce to secure Social media through Social websites and about the linkage between such reluctance and the percentage of Malaysian society adopting the Social Commerce (Lim, Lim, & Trakulmaykee, 2018).…”