The influence of social conformity on mask-wearing behavior during the COVID-19 pandemic

Mladenović, Dušan; Jirásek, Michal; Ondráček, Tomáš; Opatrná, Zuzana; Štangová, Radmila

doi:10.1016/j.heliyon.2023.e14496

Cited by 6 publications

(3 citation statements)

References 45 publications

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“…In this way, surveys identify free-rider behaviour of individuals who are aware of (and convinced of ) the benets of face masks but wear them less than expected [206]. While it has been shown that the personal or altruistic origin of mask-wearing varies with age [207], the dicult task of quantifying the relative proportions of social pressure and opportunistic selsh behaviour remains [208].…”

Section: Behaviour and Misinformation Spreadmentioning

confidence: 99%

SARS-CoV-2 epidemiology, kinetics, and evolution: a narrative review

Alizon,

Sofonea

2024

Preprint

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Since winter 2019, SARS-CoV-2 emerged, spread, and evolved all around the globe. We explore four years of evolutionary epidemiology of this virus, ranging from the applied public health challenges to the more conceptual evolutionary biology perspectives. Through this review, we revisit key episodes of the pandemic, highlighting important epidemiology and evolution notions they may raise, to discuss how the pandemic has transformed (or should transform) the surveillance and prevention of viral respiratory infections.

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Section: Behaviour and Misinformation Spreadmentioning

confidence: 99%

SARS-CoV-2 epidemiology, kinetics, and evolution: a narrative review

Alizon,

Sofonea

2024

Preprint

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“…Some behavoral changes were also seen among the population due to the COVID-19 outbreak. A study by Mladenović et al, (2023) conducted in the Czech Republic, analyzed the impact of social conformity on wearing mask behavior.The study focuses particularly on the behavior of shop visitors and shop employees. The study used a sample of 1753 customers and 472 employees in crowded shopping venues.…”

Section: Behavioral Change Observed Among Consumersmentioning

confidence: 99%

“…Priory studies analyzed the impact of COVID-19 on cultural and behavioral changes specifically on language ( Deopa & Fortunato, 2022) ; wearing masks ( Mladenović et al , 2023) ; walking and biking ( Qu et al , 2022) ; food waste ( Iranmanesh et al , 2022) . This paper attempts to highlight the big picture on how cultural and behavioral changes among Surabaya' s inhabitants using analysis based on the literature review and previous studies.…”

Section: Introductionmentioning

confidence: 99%

Beyond the Pandemic: Unraveling the Social and Behavioral Changes in Post-COVID-19

Heritiana Sedera,

Yolanda Putra,

Nambinina

2024

WU.AJAC

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COVID-19 has unexpectedly thwarted and disrupted myriads of sectors including the socio-cultural and economic aspects. As a result, it has tremendously forced billions of people to live and conform themselves to the existing health protocols during the new normal era. This paper aims to examine the impacts of COVID-19 on cultural and behavioral changes observed among residents in Surabaya. Critical review methods are used to undertake to the study. It is acknowledged that COVID-19 has drastically changed the way people live. Also, findings revealed that cultural and behavioral changes among the citizens helps the local government to contain the spread of the virus. This study concludes that the local community has played an important role in tackling the spread of virus due to their changing behavior ability including following health protocol, travel ban, participation in the vaccination scheme, and practicing a healthier lifestyle. This paper provides additional knowledge of the local community’s behavior and cultural role in managing a pandemic like COVID-19.

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Mask Wearing Fosters Relaxation and Store Engagement in an Offline‐Retail Context

Yang,

Tang,

Huang

2024

J of Consumer Behaviour

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Wearing a mask or face covering can serve not only as a health defense measure or a requirement for certain activities and rituals, but can also influence consumer purchasing behavior. This research examines whether, how, and when mask wearing fosters store engagement (e.g., higher intention to try on, longer staying time, and higher repeat patronage intention). Building on social observation and social monitoring theory, we conducted five studies and found that mask wearing leads consumers to perceive they are being observed/evaluated less and therefore to feel more relaxed; this feeling in turn leads to greater store engagement, especially for those who are high in self‐monitoring. Studies 1–3 indicate that consumers who wear (vs. not wear) masks generate higher engagement across different shopping contexts, demonstrate the proposed mechanism through serial mediation while ruling out alternative explanations, and show that being observed/evaluated less has a unique effect beyond perceived invulnerability to viruses on feelings of relaxation. Study 4 demonstrates the moderating role of self‐monitoring, such that this effect diminishes when consumers are low in self‐monitoring. Finally, Study 5 generalizes the mask‐wearing effect using a different facial covering situation. Both theoretical and practical implications are discussed.

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The influence of social conformity on mask-wearing behavior during the COVID-19 pandemic

Cited by 6 publications

References 45 publications

SARS-CoV-2 epidemiology, kinetics, and evolution: a narrative review

SARS-CoV-2 epidemiology, kinetics, and evolution: a narrative review

Beyond the Pandemic: Unraveling the Social and Behavioral Changes in Post-COVID-19

Mask Wearing Fosters Relaxation and Store Engagement in an Offline‐Retail Context

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