2021
DOI: 10.1002/jcaf.22507
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The influence of social media usage on the DuPont method of analysis

Abstract: In this study, we provide new evidence regarding return on equity and its components for firms recognized for their effective use of social media compared to firms that use social media to a lesser extent. Using the Russell 3000 firms, we compare firms’ return on equity and sub components using difference in means tests and regression analysis. We find that firms recognized for their effective use of social media generate higher return on equity than other firms. Furthermore, when testing the disaggregation co… Show more

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Cited by 7 publications
(7 citation statements)
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“…A high value indicates a significant amount of profit available to cover the debt, but the ratio may also suggest that the firm is not using its debt effectively. According to Jeppson et al (2021), in the long term, the value of the indicator must be lower than 100%.…”
Section: Resultsmentioning
confidence: 99%
“…A high value indicates a significant amount of profit available to cover the debt, but the ratio may also suggest that the firm is not using its debt effectively. According to Jeppson et al (2021), in the long term, the value of the indicator must be lower than 100%.…”
Section: Resultsmentioning
confidence: 99%
“…Cash flow from operating activities includes the changes in working capital related to corporate activity in the form of cash conversion into short-term assets available to fund operating activities (Kuprina & Chernenko, 2018). Cash flow for operating activities of banks includes interest payments on loans to customers, loan payments, and returns on equity securities investments (Jeppson et al, 2016). The cash flowing from operating activities and net income generation is connected to working capital accounts, including receivables, prepayments, short-term obligations, and accrued expenses (Ross et al, 2013).…”
Section: B Cash Flow From Operating Activitiesmentioning
confidence: 99%
“…Hence, this cash flow comprises short-term credit channeling, current deposit revenues from customers, as well as cash receipts and disbursements for maturing interest, and loan principal repayments to increase annual profits and reduce liquidity risks. In addition, Jeppson et al (2016) elaborated that the cash outflow is often caused by costs for purchasing merchandise, paying employees, making government payments, paying interest, and paying supplies for other relevant expenses.…”
Section: B Cash Flow From Operating Activitiesmentioning
confidence: 99%
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“…Three authors [4][5][6][7] have, for instance, applied EVA performance measures. A financial performance measure can be decomposed by the pyramid (DuPont) method in several financial ratios and simulated as their function with correlations, obtaining a more robust prediction (see [8][9][10][11][12][13]). (b) A crucial problem in financial decision making is achieving good financial forecasting, and researchers have verified various methods (see [14][15][16][17][18][19]).…”
Section: Introductionmentioning
confidence: 99%