Abstract:The purpose of this research is to find out the influence of social media marketing on student loyalty, to find out the influence of social media marketing on institutional image, to find out the influence of institutional image on student loyalty, to find out the influence of social media marketing on student loyalty through institutional image, to find out the influence of social media marketing on trust, to find out the influence of trust on student loyalty, to find out the influence of social media marketi… Show more
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