2024
DOI: 10.55927/fjmr.v3i3.8594
|View full text |Cite
|
Sign up to set email alerts
|

The Influence of Social Media Influencers on the Purchase Intention of Fashion Products for Generation Z on the Instagram Application

Fakhriah,
Sularsih Anggarawati

Abstract: This study was conducted to analyze and demonstrate the influence of a social media influencer, consisting of the variables of source credibility, source attractiveness, agreement with the product, and meaning transfer, on the purchase intention of fashion products for Generation Z on the Instagram application. The population in this study is Generation Z in Bengkulu province. The sample in this study consisted of 210 respondents who met the research criteria. The technique used in this study is purposive samp… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 2 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?