The Influence of Social Media on Millennial Generation about  Travel Decision-Making

Nur’afifah, Oktavia; Prihantoro, Edy

doi:10.26623/themessenger.v13i3.2328

Cited by 14 publications

(6 citation statements)

References 23 publications

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“…Instagram has changed how they search and collect information, and share content related to their travel experiences. This means that Instagram is a source of information for millennials in deciding on a trip (Nur'afifah & Prihantoro, 2021). The basic assumption of uses and gratification theory which says that the audience is active in choosing media and its use is goal-oriented is very relevant to this condition.…”

Section: Theoretical Discussion Interpretation and Implicationmentioning

confidence: 99%

“…Second, Nur'afifah and Prihantoro's research about The Influence of Social Media on the Millennial Generation regarding Travel Decision-Making shows that UGC on Instagram is highly trusted as a medium for tourism decision-making by the millennial generation because it is authentic and trusted. They are more interested in the influence of User-Generated Content (UGC) in their social environment than commercial advertisements (Nur'afifah & Prihantoro, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Satisfaction of mahasantri in accessing Instagram

Luthfi

Firmansyach²

2022

Indonesian Journal of Communications Studies

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Indonesia has active social media users of 68.9% or 191.4 out of 277.7 million in 2022. Instagram is the second social media platform, with active users accounting for 84.8% of the population. The use of Instagram is certainly driven by certain motives that encourage people's attitudes and beliefs to access media as needed, and Instagram can provide satisfaction according to the needs of its audience. This study aims to examine the satisfaction of the Mahasantri University of Darussalam Gontor in accessing Instagram by taking 300 samples from 1,997 populations. The data were analysed using descriptive statistics to describe the findings referring to the Expectancy Value theory as a development of the Uses and Gratification theory with two variables, namely gratifications sought (GS) and gratification obtained (GO). Then a gap test was conducted between the mean scores of the GS and GO variables to determine the satisfaction of Darussalam Gontor University students in accessing Instagram social media. The results showed that Instagram could pleasure the Mahasantri University of Darussalam Gontor in building personal relationships, filling free time, getting entertainment, fulfilling knowledge needs, and solving problems. This study answers the phenomenon of using Instagram as the second most accessed social media platform by Indonesian people, especially among teenagers. This finding positively contributes to the University of Darussalam Gontor and educational institutions' management in using Instagram as a medium of socialisation and promotion. Also, as an effort for the government to improve social media literacy for the younger generation through various creative and educational content through Instagram.

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Section: Theoretical Discussion Interpretation and Implicationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Satisfaction of mahasantri in accessing Instagram

Luthfi

Firmansyach²

2022

Indonesian Journal of Communications Studies

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“…However, the advent of internet technology and digital communication platforms have significantly changed consumer information search behavior and patterns, where information searched is tailored to consumer preferences (Aklamkam et al, 2017;Roscoe et al, 2016). Moreover, Unni (2020) discussed how external digital sources of information, such as internet digital communication platforms like consumer reviews and user-generated content (UGC), play a significant role in consumer purchase decisions, especially in service product decisionmaking (Ismail et al, 2022;Nur'afifah et al, 2021).…”

Section: Engel Blackwell and Miniard (Ebm) Consumer Decision-making P...mentioning

confidence: 99%

Exploring Millennial Mom Information Search Stages in the Birthplace Decision-Making Process: A Phenomenological Study

2023

JIBM

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Birthplace is a vital decision phase in a woman's life. Deciding a birthplace involved a meticulous information search. Previously, health professionals had played a significant role in providing the required information and influencing the birthplace decision through the paternalistic approach. The existing research is not tailored to understand the birthplace decision process from consumers' perspectives. Most studies employed the health decision model and tailored it to medical outcomes. Incorporating and exploring the consumer EBM model delve in-depth into how millennial moms utilize information sources and their own experiences for their birthplace decision. This study's objective focused on exploring millennial moms lived experiences in information search stages in choosing their birthplace. This study employed qualitative descriptive phenomenology. Six participants were involved. The participants are selected based on the pre-determined selection criteria using maximum variation sampling techniques. Data are collected using semi-structured in-depth interviews and analyzed using Collaizzi's descriptive phenomenology analysis. The finding indicated four main themes: (i) Consumer perspective, (ii) internal information search, (iii) external information source, and (iv) Experience influence level of involvement of the information Search Stages. This study is beneficial to service providers, policymakers, marketers, and behaviorists to tailor their products, disseminate service information, and target their audience.

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“…Sangat mudah bagi mereka untuk menulis dan berbicara tentang suatu produk atau merek dimedia sosial. Ulasan-ulasan para blogger dan vlogger bermunculan di mana-mana sehingga proses pengambilan keputusan pembelian Milenial sangat dipengaruhi oleh media sosial (Nur'afifah & Prihantoro, 2021;Wiridjati & Roesman, 2018). Secara finansial Milenial kelas menengah perkotaan terbilang mampu sehingga perilaku dan konsumsi online mereka menjadi penting diketahui oleh para pemasar.…”

Section: Hubungan Perilaku Milenial Dengan Persepsi Milenial Terhadap...unclassified

Efek Perilaku dan Persepsi Milenial terhadap Minat Menggunakan Mobile Banking Perbankan Syariah di Indonesia

Aisyah

2023

Manajemen

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The millennial generation dominates digital banking activity in Indonesia becauseof their dynamic behavior in accessing the internet. This study will analyze theeffects of Millennial behavior and their perception of Islamic banks on theirinterest in using its mobile banking with PLS analysis. The results showed thatonly Millennials' online behavior significantly influenced their perception ofIslamic banking and their interest in using mobile banking of Islamic banks, whileMillennials' financial behavior only influenced their interest in using it.Conversely, Millennial online transportation behavior does not affect eitherperception or interest in using mobile banking of Islamic banks. This study alsoshows that although Millennials' online and financial behavior significantly affectstheir interest in using mobile banking of Islamic banks, most Millennials prefer touse e-wallets such as Go-pay or OVO for their daily online transactions’ activitiesfor several different reasons.

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The Influence of Social Media on Millennial Generation about Travel Decision-Making

Cited by 14 publications

References 23 publications

Satisfaction of mahasantri in accessing Instagram

Satisfaction of mahasantri in accessing Instagram

Exploring Millennial Mom Information Search Stages in the Birthplace Decision-Making Process: A Phenomenological Study

Efek Perilaku dan Persepsi Milenial terhadap Minat Menggunakan Mobile Banking Perbankan Syariah di Indonesia

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