The Influence of Social Media for the Development of Da’wah and Nahdlatul Ulama Society Behavior

Abstract

The development of information technology is felt so rapidly. All fields have used information technology; both in medicine and exact science, and even now the religious field has used it. One of the advantages of information technology in the field of religion is the emergence of sites that contain da'wah or religious promotions. This is far different from the time of Prophet Muhammad SAW when delivering da'wah for the first time. He delivered da’wah stealthily and took very long time, but the existence of social media turned into open and transparent media and saved time and energy. In addition, social media can also be used as a means to change the behavior and lifestyle of society, one of which is the nature of dependence on social media, and fashion changes very quickly.

Social Media and Its Utilization for Da’wah by Selected Muslim Scholars in Northern Nigeria

“…This provides a holistic approach at the extent to which Muslim scholars are using social media platforms to spread their Da'wah. Twenty-one (21) prominent scholars were sampled and among these scholars, seven (7) were selected from each of the three geopolitical zones of Northern Nigeria. This is to ascertain their level of utilization of the social media platforms for Da'wah.…”

“…Furthermore, they have enabled us to share news and information that matter to us at a moment's notice. "7 Nevertheless, Fozi points out that "unfortunately there is a flip side to being in the limelight. Those who want to cast a negative light on Islam are just as active online and easily perpetuate stereotypes about Muslims through their posts, tweets, and videos.…”