9Healthcare policy in developed countries has, in recent years, promoted self-10 management among people with long-term conditions. Such policies are underpinned 11 by neoliberal philosophy, as seen in the promotion of greater individual responsibility 12 for health through increased support for self-management. Yet still little is known about 13 how self-management is understood by commissioners of healthcare services, 14 healthcare professionals, people with long-term conditions and family care-givers. The 15 evidence presented here is drawn from a two-year study, which investigated how self-16 management is conceptualised by these stakeholder groups. Conducted in the UK 17 between 2013-2015, this study focused on three exemplar long-term conditions, stroke, 18 diabetes and colorectal cancer, to explore the issue. Semi-structured interviews and 19 focus groups were carried out with 174 participants (97 patients, 35 family care-givers, 20 20 healthcare professionals and 22 commissioners). The data is used to demonstrate 21 how self-management is framed in terms of what it means to be a 'good' self-manager. 22The 'good' self-manager is an individual who is remoralised; thus taking responsibility 23 for their health; is knowledgeable and uses this to manage risks; and, is 'active' in using 24 information to make informed decisions regarding health and social wellbeing. This 25 paper examines the conceptualisation of the 'good' self-manager. It demonstrates how 26 the remoralised, knowledgeable and active elements are inextricably linked, that is, how 27 action is knowledge applied and how morality underlies all action of the 'good' self-28 manager. Through unpicking the 'good' self-manager the problems of neoliberalism are 29 also revealed and addressed here. 30