The influence of sports facilities' accessibility, motivation, and satisfaction on word-of-mouth and re-participation intentions of athletes with physical disabilities
Abstract:More than a billion people are estimated to live with some form of disability, or about 15% of the world’s population and the number is still growing. People with disabilities are less likely to participate in sports due to several physical barriers they face. In an effort to find ways to increase the sports participation rate of people with disabilities, the concept of marketing (satisfaction, word-of-mouth intention, and re-participation intention) was applied to the field of accessibility for the first time… Show more
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