The Influence of Sugar-Sweetened Beverage Health Warning Labels on Parents’ Choices

Roberto, Christina A.; Wong, Diandra; Musicus, Aviva A.; Hammond, David

doi:10.1542/peds.2015-3185

Cited by 146 publications

(180 citation statements)

References 13 publications

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“…A text-only warning label, recently proposed as a potential public health policy to reduce intake of SSBs [18], reduced perceived product attractiveness, quality and taste, and reduced perceptions of consumer “coolness”. Similar research examining how warning labels on SSBs influenced parents’ choices found they improved parents’ understanding of health harms associated with over-consumption of SSBs and reduced intentions to purchase SSBs for their children [17]. …”

Section: Discussionmentioning

confidence: 99%

“…Sales of diet soft drinks were also significantly reduced after introduction of saccharin warning labels in the USA [15], and from December 2015, New York City chain restaurants have had to place warnings on high salt menu items [16]. Experimental research suggests that warning labels on SSBs reduce parents’ intentions to purchase SSBs for their children [17]. …”

Section: Introductionmentioning

confidence: 99%

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Effects of plain packaging, warning labels, and taxes on young people’s predicted sugar-sweetened beverage preferences: an experimental study

Bollard

Maubach

Walker

et al. 2016

Int J Behav Nutr Phys Act

163

120

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BackgroundConsumption of sugar-sweetened beverages (SSBs) is associated with increased risk of obesity, diabetes, heart disease and dental caries. Our aim was to assess the effects of plain packaging, warning labels, and a 20 % tax on predicted SSB preferences, beliefs and purchase probabilities amongst young people.MethodsA 2 × 3 × 2 between-group experimental study was conducted over a one-week period in August 2014. Intervention scenarios were delivered, and outcome data collected, via an anonymous online survey. Participants were 604 New Zealand young people aged 13–24 years who consumed soft drinks regularly. Participants were randomly allocated using a computer-generated algorithm to view one of 12 experimental conditions, specifically images of branded versus plain packaged SSBs, with either no warning, a text warning, or a graphic warning, and with or without a 20 % tax. Participant perceptions of the allocated SSB product and of those who might consume the product were measured using seven-point Likert scales. Purchase probabilities were measured using 11-point Juster scales.ResultsSix hundred and four young people completed the survey (51 % female, mean age 18 (SD 3.4) years). All three intervention scenarios had a significant negative effect on preferences for SSBs (plain packaging: F (6, 587) = 54.4, p <0.001; warning label: F (6, 588) = 19.8, p <0.001; 20 % tax: F (6, 587) = 11.3, p <0.001). Plain packaging and warning labels also had a significant negative impact on reported likelihood of purchasing SSB’s (p = <0.001). A 20 % tax reduced participants’ purchase probability but the difference was not statistically significant (p = 0.2).ConclusionsPlain packaging and warning labels significantly reduce young people’s predicted preferences for, and reported probability of purchasing, SSBs.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Effects of plain packaging, warning labels, and taxes on young people’s predicted sugar-sweetened beverage preferences: an experimental study

Bollard

Maubach

Walker

et al. 2016

Int J Behav Nutr Phys Act

163

120

View full text Add to dashboard Cite

show abstract

“…With the exception of 100% fruit juices, which may contain vitamins and minerals, sweet drinks provide "empty" calories with no nutritional benefit and thus, lead to low satiety response [37,38].…”

Section: Consumption Ssbs From Toddlers To Adolescentsmentioning

confidence: 99%

Consumption of Sugar-Sweetened Beverages in Paediatric Age: A Position Paper of the European Academy of Paediatrics and the European Childhood Obesity Group

Dereń

Weghuber

Caroli³

et al. 2019

Ann Nutr Metab

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Background: Health risks associated with the high consumption of sugar-sweetened beverages (SSBs) include overweight or obesity and their complications such as diabetes, as well as oral and dental decay, among others. Aim: The aim of the present statement is to inform health care professionals, parents, care-givers, teachers and school head teachers, stakeholders and governing bodies about the risks associated with drinking SSBs in infants, children and adolescents. Methods: We searched PubMed and the Cochrane databases for English language studies published from 2010 through October 1, 2018, for randomized clinical trials, meta-analyses, systematic reviews and observational studies (search terms are reported in eAppendix in the Supplement). We also manually searched the references of selected articles, reviews, meta-analyses and practice guidelines. Recommendations: Consumption of SSB by children and adolescents should be limited, and the consumption of water and other non-sweetened beverages should be promoted. Educational institutions such as nurseries, pre-schools and schools should offer unlimited access to drinking water, whereas the sale of SSBs should be banned.

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“…Recent work has similarly shown that, relative to a no warning label condition, the inclusion of a health-warning label on sugary drink packaging in an mock vending machine task resulted in reduced consumers' selection of the sugary drinks and reduced selection of coupons for future sugary drink purchases (VanEpps and Roberto 2016; see also Roberto, Wong, Musicus, and Hammond 2016). Outside of the laboratory, existing interventions that add health-related warning labels directly to food packaging also seem effective in changing behavior.…”

Section: Adding Informational Cues To the Situationmentioning

confidence: 99%

Right Here, Right Now: Situated Interventions to Change Consumer Habits

Best¹,

Papies²

2017

Journal of the Association for Consumer Research

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Consumer behavior-change interventions have traditionally encouraged consumers to form conscious intentions but, in the past decade, it has been shown that whilst these interventions have a medium-to-large effect in changing intentions, they have a much smaller effect in changing behavior. Consumers often do not act in accordance with their conscious intentions because situational cues in the immediate environment automatically elicit learned, habitual behaviors. It has therefore been suggested that researchers re-focus their efforts on developing interventions that target unconscious, unintentional influences on behavior, such as cuebehavior ('habit') associations. To develop effective consumer behavior-change interventions, however, we argue that it is first important to understand how consumer experiences are represented in memory, in order to successfully target the situational cues that most strongly predict engagement in habitual behavior. In this article, we present a situated cognition perspective of habits, and discuss how the situated cognition perspective extends our understanding of how consumer experiences are represented in memory, and the processes through which these situational representations can be retrieved in order to elicit habitual consumer behaviors. Based on the principles of situated cognition, we then discuss five ways interventions could change consumer habits by targeting situational cues in the consumer environment, and suggest how existing interventions utilizing these behaviorchange strategies could be improved by integrating the principles of the situated cognition approach.

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The Influence of Sugar-Sweetened Beverage Health Warning Labels on Parents’ Choices

Abstract: BACKGROUND AND OBJECTIVES: US states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how such labels may influence parents and which labels are most impactful.

Cited by 146 publications

References 13 publications

Effects of plain packaging, warning labels, and taxes on young people’s predicted sugar-sweetened beverage preferences: an experimental study

Effects of plain packaging, warning labels, and taxes on young people’s predicted sugar-sweetened beverage preferences: an experimental study

Consumption of Sugar-Sweetened Beverages in Paediatric Age: A Position Paper of the European Academy of Paediatrics and the European Childhood Obesity Group

Right Here, Right Now: Situated Interventions to Change Consumer Habits

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