2012
DOI: 10.2139/ssrn.2171682
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The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer

Abstract: This paper examines the effect of superstars on external stakeholders' organizational identification through the lens of sport. Drawing on social identity theory and the concept of organizational identification, as well as on role model theories and superstar economics, we develop several hypotheses regarding the influence of soccer stars on their fans' degree of team identification. Using a proprietary dataset including archival data on professional German soccer players and clubs as well as survey data of mo… Show more

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“…Finally, we should note that the allying with coalitions hypothesis and the spectator lek hypothesis are complementary (Lombardo, 2012). For example, the success of the team (Cialdini et al, 1976; Wann, 1996) and particular players (Hoegele, Schmidt, & Torgler, 2012; Melnick & Wann, 2011) are both known to influence fandom. This fits the spectator lek hypothesis, which holds that individuals will evaluate individuals based on their sports performance in groups; these observations also fit the allying with coalitions hypothesis because, according to this hypothesis, all else being equal, individuals will prefer allying with successful groups.…”
Section: Functional Hypothesesmentioning
confidence: 99%
“…Finally, we should note that the allying with coalitions hypothesis and the spectator lek hypothesis are complementary (Lombardo, 2012). For example, the success of the team (Cialdini et al, 1976; Wann, 1996) and particular players (Hoegele, Schmidt, & Torgler, 2012; Melnick & Wann, 2011) are both known to influence fandom. This fits the spectator lek hypothesis, which holds that individuals will evaluate individuals based on their sports performance in groups; these observations also fit the allying with coalitions hypothesis because, according to this hypothesis, all else being equal, individuals will prefer allying with successful groups.…”
Section: Functional Hypothesesmentioning
confidence: 99%