The Influence of Technology-Based Leadership Training for Women MSME Owners

Abstract

MSMEs can strengthen Indonesia's prosperity, by creating added value and strengthening strategic economic sectors. Training for women business owners' skills needs to be supported by external factors that also significantly contribute to the development of business strategies. Business leaders, especially women leaders, play an essential role in bringing their businesses towards the desired goals. However, Women entrepreneurs are considered inferior in leading businesses because of their low abilities compared to men. Women entrepreneurs do not have access to leadership training, use current technology, and are uncertain about making MSME business decisions. The purpose of the study was to determine the relationship between the independent variable (leadership training), the dependent variable (business performance, digital competence, and business decision-making), and the moderating variable (business model innovation). This study involved 45 women entrepreneurs in East Java. Sampling showed a diverse demographic distribution in several districts and cities. The limited number of respondents is because the number of women entrepreneurs in Indonesia is only around 40%.This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis to determine the relationship between those variables. The study's results showed that leadership training positively and significantly affected business performance, digital competence, and business decision-making. The moderating variable, business model innovation, has an impact on the variables that have been raised previously. This study impacts Women leadership development through training so that Women entrepreneurs can improve sustainable business performance and strategies