The influence of textual and verbal word-of-mouth on website usability and visual appeal

Stojmenovic, Milica; Biddle, Robert; Grundy, John; Farrell, Vivienne

doi:10.1007/s11227-018-2313-x

Cited by 14 publications

(6 citation statements)

References 36 publications

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“…Empirical studies explaining and predicting consumer online shopping intentions have highlighted the benefits of applying the TAM model in their theoretical frameworks (Lee and Lee, 2019; Cho, 2017). Furthermore, while investigating the role of website design on shopping intentions, Stojmenovic et al (2019) found that attractive websites enhance the customer experience. There is enough evidence that not only usefulness (external motivation) but also perceived aesthetics (i.e.…”

Section: Theoretical Background and Conceptual Frameworkmentioning

confidence: 99%

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Shukla

Misra

2021

APJML

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PurposeThe study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact of perceived risk on purchase intention is also carried out.Design/methodology/approachThe paper carried out a quantitative study based on a purposive sample of 180 working women from the Delhi-NCR region of India and used Structural Equation Modelling (SEM) to test hypotheses based on the extended TAM model.FindingsPerceived benefit, website aesthetics, and ISE positively and significantly impact working women's purchase intention. The study also finds an indirect relationship between ISE and purchase intention through perceived benefit. Perceived risk has a negative and insignificant influence on working women's purchase intention for online shopping.Practical implicationsThe study finding reflects that perceived website aesthetics fill the gap between offline and online environments. ISE makes shopping easy and increases the shopper's confidence. A mobile-optimized website with ease of navigation would increase women shoppers' conversion rates on mobile devices, leading to a favourable impact on revenue generation for online retailers.Originality/valueDespite the vast literature on constructs derived from the TAM model, very few studies have researched young women consumers from an emerging economy perspective. The novelty of this research lies in identifying the factors that influence young working women's online shopping intention using smartphone through the glance of ISE and perceived aesthetics in the Indian context.

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Section: Theoretical Background and Conceptual Frameworkmentioning

confidence: 99%

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Shukla

Misra

2021

APJML

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“…It implies direct communication and exchange of information about a product or service between users, via the Internet. This fact is confirmed by the considerable number of works that have appeared in the literature recently, and they deal with the mentioned topic [38][39][40].…”

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confidence: 65%

New Express Delivery Service and Its Impact on CO2 Emissions

et al. 2020

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A rapid development of Internet technologies creates new opportunities for e-commerce, which is one of the fastest-growing segments of the entire economy. For policymakers, the most important aspects of e-commerce are related to the cost reduction in transportation, facilitation of administration and communication, innovations at the market level, and environmental issues. An unavoidable part of the e-commerce production process is related to the postal service. New market expectations of modern society lead to the consideration of upgrading the traditional express delivery service in terms of time availability. In this paper, we propose a new 24-h availability of postal and courier service so-called “post express nonstop”. To assess the potential demand for this kind of service, we propose a forecasting procedure based on the Bass diffusion model. In particular, the research is directed toward the examination of environmental issues, considering both types of services—traditional and the proposed new one. A comparison is done by analyzing CO2 emissions in the last-mile delivery of goods to the users’ addresses. The experiment was carried out in the city of Belgrade, simulating the last-mile delivery under realistic conditions and controlling the fuel consumption and CO2 emissions. In accordance with the results of this experiment and the forecasted number of postal items, a projection of CO2 emissions for the new service from 2020 to 2025 was carried out. The results show a significant contribution of the proposed new express delivery service to environmental well-being and sustainability.

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“…For example, incompetent consumers in online shopping may not access necessary product information, judge the fitness of a specific product, or protect themselves from biased evaluations and internet fraud. Despite the disadvantages of incompetent consumers in online shopping, the literature mainly focuses on influencing factors that may increase the acceptance of online shopping (e.g., Saha et al, 2021;Stojmenovic et al, 2019;Thakur, 2018) instead of the capacities or competencies necessary for online shopping. From our viewpoint, it is possible to estimate the situations faced by consumers in online shopping and improve consumer satisfaction and welfare only on the basis of the construct of consumer competency.…”

Section: The Proposal Of Consumer Competency In Online Shoppingmentioning

confidence: 99%

How to shop online: The construct and measurement of consumer competency in online shopping

Liu

Meng

2023

Cyberpsychology

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Lower levels of consumer competency are a major obstacle preventing consumers from benefitting from online shopping. However, the literature provides little information on consumers’ competency in online shopping. Based on the consumption decision-making process model, in Study 1, 12 college students with rich experience in online shopping were interviewed. A three-step coding process was conducted, and the results illustrated the key competencies of online shopping, i.e., product identification, self-control, support for decision-making, and consumer protection. Based on the results of Study 1 and the knowledge-attitude-skill model, Study 2 developed three subscales to evaluate college students’ knowledge, attitude, and skill regarding online shopping in standardized and systematic ways. The validity of the instrument was examined in a sample of 648 college students. Study 3 further examined and demonstrated the quality of the three subscales in a new sample of 494 residents. Moreover, a latent profile analysis (LPA) divided the participants into three groups based on their consumer competency: low-, median-, and high-competence consumers. The findings contribute to the literature on consumer competency and online shopping and have different implications for consumers, the government, and corporations.

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The influence of textual and verbal word-of-mouth on website usability and visual appeal

Cited by 14 publications

References 36 publications

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

New Express Delivery Service and Its Impact on CO2 Emissions

How to shop online: The construct and measurement of consumer competency in online shopping

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