Oxidation of 5-hydroxymethylfurfural (HMF), a major feedstock derived from waste/fresh biomass, into 2,5-furandicarboxylic acid (FDCA) is an important transformation for the production of biodegradable plastics. Herein, we investigated the effect of the support (unmodified and modified titania, commercial alumina, and untreated and treated Sibunit carbon) of mono- and bimetallic catalysts based on noble metals (Ag, Au, Pd) on selective HMF oxidation with molecular oxygen to FDCA under mild and basic reaction conditions. The higher selectivity to FDCA was obtained when metals were supported on Sibunit carbon (Cp). The order of noble metal in terms of catalyst selectivity was: Ag < Au < Pd < PdAu. Finally, FDCA production on the most efficient PdAu NPs catalysts supported on Sibunit depended on the treatment applied to this carbon support in the order: PdAu/Cp < PdAu/Cp-HNO3 < PdAu/Cp-NH4OH. These bimetallic catalysts were characterized by nitrogen adsorption-desorption, inductively coupled plasma atomic emission spectroscopy, high resolution transmission electron microscopy, energy dispersive spectroscopy, X-ray diffraction, Hammet indicator method and X-ray photoelectron spectroscopy. The functionalization of Sibunit surface by HNO3 and NH4OH led to a change in the contribution of the active states of Pd and Au due to promotion effect of N-doping and, as a consequence, to higher FDCA production. HMF oxidation catalyzed by bimetallic catalysts is a structure sensitive reaction.