The Influence of the Media and Other Factors in Drinking Among Youth

Tibbs, J.; Parry, C. D.H.; Stretch, C.; Brice, Helene

doi:10.1080/16826108.1994.9631531

Cited by 3 publications

(2 citation statements)

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“…However, neither exposure to alcohol advertisements via actors nor exposure via billboards was independently associated with drunkenness or problem drinking. [23] Other published studies on aspects of adolescents' exposure to alcohol advertisements and access to alcohol in SA to date [20,24,25] have provided useful information regarding the extent and perceived effects of exposure to alcohol advertisements on adolescents' consumption, but did not examine such exposure in relation to alcohol consumption quantitatively. The present study is therefore the first of which we are aware to examine the association between exposure to alcohol advertisements and alcohol consumption among adolescents in SA.…”

Section: Researchmentioning

confidence: 99%

Alcohol marketing and adolescent alcohol consumption: Results from the International Alcohol Control study (South Africa)

et al. 2018

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Background.A complete ban on alcohol advertisements has been proposed for South Africa (SA), but there has been limited local research on the association between exposure to alcohol advertisements and alcohol consumption. Objectives. To examine the role of demographic factors, exposure to alcohol marketing and liking of alcohol advertisements in predicting use of alcohol in the past 6 months among older adolescents in Tshwane, Gauteng Province, SA. Methods. Participants comprised the adolescent sub-sample (N=869) of the International Alcohol Control study survey that was conducted in SA. They consisted of 408 males and 461 females aged 16 and 17 years who took part in structured interviews on their alcohol consumption and various alcohol-related attitudes and behaviours. A multiple survey logistic regression analysis of the dependent variable alcohol use in the past 6 months on the independent variables age, gender, educational status, socioeconomic status, exposure to alcohol brand marketing and liking of alcohol advertisements was used. Odds ratios (ORs) and 95% confidence intervals (CIs) were estimated. Results. The prevalence of drinking in the past 6 months was 10.6% (95% CI 5.9 -18.3). The number of modes of alcohol brand/product advertising to which the adolescents were exposed was positively associated with alcohol use in the past 6 months. An additional mode of alcohol brand/product advertising exposure led to a relative increase of 1.13 (95% CI 1.01 -1.28) in the odds of alcohol use in the past 6 months (e.g. a participant who was exposed to advertisements via seven different channels was 2.08 times more likely to have used alcohol in the past 6 months than a participant with exposure via a single channel). Having a strong dislike of alcohol advertisements was associated negatively (protective) with alcohol use in the past 6 months, with the odds ratio being 0.35 (95% CI 0.19 -0.64). Having only a moderate dislike or a liking of alcohol advertisements was positively associated with alcohol use in the past 6 months among the study participants (OR 2.90 and 2.84, respectively). Age, gender, educational status and socioeconomic status were not independently associated with alcohol consumption. Conclusions. Exposure to alcohol marketing and not being strongly averse to advertisements of alcohol brands and products were associated with alcohol use among adolescents. The results have implications for policies on alcohol marketing in SA.

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Section: Researchmentioning

confidence: 99%

Alcohol marketing and adolescent alcohol consumption: Results from the International Alcohol Control study (South Africa)

et al. 2018

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“…Early staff included social, research and clinical psychologists, one of whom had received graduate and postgraduate training in the addiction field in the United Kingdom and United States. Among the most significant activities before the formal establishment of the unit were research studies on adolescent drinking [1], alcohol advertising and young people [2], the link between alcohol use and tuberculosis [3], alcohol and trauma [4] and drugs and crime [5]; the establishment of the South African Community Epidemiology Network on Drug Use (SACENDU) in 1996 [6]; writing an editorial on substance abuse in South Africa [7]; and the publication of a book on alcohol policy [8].…”

Section: First Beginningsmentioning

confidence: 99%

Addiction Research Centres and the Nurturing of Creativity

et al. 2011

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The Alcohol and Drug Abuse Research Unit (ADARU) was established at the South African Medical Research Council (MRC) at the beginning of 2001, although its origins lie in the activities of the Centre for Epidemiological Research in Southern Africa and other MRC entities. Initial challenges included attracting external funding, recruiting new staff, developing the skills of junior staff, publishing in international journals and building national and international collaborative networks. ADARU currently comprises a core staff of 33 members who work on 22 projects spanning substance use epidemiology and associated consequences, intervention studies with at-risk populations and services research. A large component of this portfolio focuses on the link between alcohol and other drug use and human immunodeficiency virus (HIV) risk behaviour, with funding from the US Centers for Disease Control and Prevention. Junior staff members are encouraged to develop independent research interests and pursue PhD studies. Research outputs, such as the 20 papers that were published in 2010 and the 35 conference presentations from that year, form an important part of the unit's research translation activities. We engage actively with policy processes at the local, provincial, national and international levels, and have given particular attention to alcohol policy in recent years. The paper includes an analysis of major challenges currently facing the unit and how we are attempting to address them. It ends with some thoughts on what the unit intends doing to enhance the quality of its research, the capacity of its staff and its international standing.

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