The main characteristics of the new production paradigm, aspiring by the global leadership to change radically the role of the industrial sector, acquire, on the one hand, the obvious features of the service, providing individual consumption, and on the other -the horizontal infrastructure, based on principal socio-economic processes within the digital economy. The aim of the study is searching and identification of significant organizational and economic reserves to increase the production efficiency, applying in the conditions, ensuring the competitiveness of domestic enterprises, which are provided due to involving in the economic turnover of innovative digital solutions new methods to work with market counterparties and consumers, taking into account the big data, social requirement, creativity, high standards of human-machine morality. The appropriate typification of enterprises was made, depending on their place in the chain that created the new usage value and the complex range of technologies and equipment. In further research, it should be continued to identify new production concepts as "growth points ", because "breakthrough" technologies offer fundamentally new ultra-efficient methods of organizing industrial research and development, production and marketing science-intensive products.