The Influence of the Third Parties Organizations Activities on the Efficiency of the Tourism Services Market Entities

Abstract

The purpose of the study is to identify the impact of third-party organizations on the effectiveness of tourist services the market. The importance of legal entities in the market of tourist services is substantiated, which allows to conduct research on the effectiveness of their activities based on the level of commissions, agencies and other rewards. The research methodology is based on the calculation by the least corrected squares method and opportunities determination for tourism development in the regions of Ukraine. The peculiarities of third-party organizations activity in the market of tourist services are analyzed, which allowed to substantiate the separation of those who provide placing, and also tourists’ accommodation and their transport services. The necessity of using the method of analysis of the operating environment to assess the impact of costs on placing, as well as tourists’ accommodation and also their transport services on the amount of commissions, agency and other fees is proved. The environment of functioning of subjects on tourist services rendering of regions of Ukraine is constructed that allowed not only to reveal a technical inefficiency level, but also to analyze possibilities of optimization of expenses and increase in commissions, agency and other rewards. The size of the general coverage, undercoverage and cross-coverage was revealed in the regions of the country, which allowed to draw a conclusion about the development of placing, and also accommodation and transport services in most re- gions, though in tourist-attractive regions the tourism system is absent as a separate branch of the national economy. The scientific value of the article lies in the formation of evaluation methods that can identify and reduce the impact of third-party organizations on the efficiency of tourist services market. The research and recommendations presented in the article can be used by state authorities and tourist organizations in the strategies and program.