The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran

Tanha, Hassan; Ali, Saba Imran; Rokhsari, Alireza

doi:10.1504/ijima.2023.10057990

IJIMA

2023

DOI: 10.1504/ijima.2023.10057990

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The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran

Hassan Tanha¹,

Saba Imran Ali²,

Alireza Rokhsari³

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The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran

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