The Influence of Tiktok and Youtube Social Media use on the Young Generation in the Jakarta Special Capitol

Abstract

The study will identify how far the use of social media TikTok and YouTube has influenced the self-quality of the young generation in the Jakarta Special Capitol. Thus, the objective of the study is to identify the influence of the use of the social media TikTok and YouTube on the self-quality of the young generation in Jakarta Special Capitol. In conducting the study, the Stimulus-Response Theory has been implemented because in the use of the social media TikTok and YouTube the public or the young generations will define the initiative upon their alternatives with regards to the needs of satisfaction on certain media. Both the public and the young generations are provided with the decision on the needs within the media society which has been known to compete with one another. As a result, the positivist paradigm has been adopted in the study. Then, the study itself took place in Jakarta Special Capitol from February until March 2022. The design that the researchers have adopted in the study is the causal method whereas the data analysis within the study is conducted by using the PLS. The results of the study show the influence of Tiktok and YouTube social media platforms on the self-quality of the young generations in the Jakarta Special Capitol. The coefficient value of TikTok (X1) against the self-quality of the young generation (Y) is -0.038. Hence, it can be concluded that the social media platform TikTok (X1) has a negative and insignificant influence on the self-quality of the young generations in Jakarta Special Capitol. On the contrary, the coefficient value of YouTube (X2) against the self-quality of the young generation (Y) is 0.687 with a T-statistics value of 6.762 and a p-value of 0.000. Based on these results, it can be concluded that the social media platform YouTube (X2) has a positive and significant influence on the self-quality of the young generations in Jakarta.

Evaluating the Impact of TikTok Promotions on Online Shops: Literature Study Approach

“…Then, in 2017, ByteDance launched an international version of TikTok which could be downloaded and used all over the world. TikTok is quickly becoming a global phenomenon, especially among the younger generation (Subiakto, 2023). The app allows users to create, edit, and share short videos, often with background music or audio, and has a variety of creative features that allow users to express themselves and interact with other users.…”