The Influence of Time Availability, Happiness, and Weariness on Consumers’ Impulse Buying Tendency amidst Covid-19 Partial Lockdown in Malaysia

Zaki, Hafizah Omar; Hamid, Siti Ngayesah Ab

doi:10.17576/pengurusan-2021-62-07

Cited by 13 publications

(6 citation statements)

References 35 publications

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“…All the scales used to measure the variables under investigation were derived from earlier studies, with the majority of the overall design of the instruments remaining the same but some adjustments to the contents of each item was made to relate all the variable with online impulse buying behaviour during the pandemic. As to state the sources, product availability items were adapted from Ahmed et al (2020); Gupta et al (2021), time availability from Zaki et al (2021), money availability from Pradhan (2018); Ahmed et al (2020); Di Crosta et al ( 2021) and online impulse buying behavior from (Akram et al, 2018). All the measurement were found to be in a good term with regards to their reliabilities.…”

Section: Methodsmentioning

confidence: 99%

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Adnan¹,

Osman²

2022

IJARBSS

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The main purpose of this study was to determine the influence of product availability, time availability, money availability on online impulse buying behavior during COVID-19 pandemic among consumers in Malaysia. There was a total of 300 respondents participated in this study. The data were collected through a Google Form that was distributed through social media platforms. The findings of Pearson correlation analysis demonstrated product availability (r = 0.530; p = 0.000), money availability (r = 0.636; p = 0.000) and money availability (r = 0.637; p = 0.000) had significant relationship with online impulse buying behavior. Meanwhile, the multiple linear regression analysis showed money availability (β = 0.373; p = 0.000) was the most significant variable that influence consumers online impulse buying behavior during COVID-19 pandemic. The findings of this study would be beneficial for consumers in identifying the factors that will lead them to conduct an online impulse buying behavior. Besides that, e-commerce business can plan for new business strategies that focus on money availability as the result of this study showed that money availability will trigger online impulse buying behavior during COVID-19 pandemic.

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Section: Methodsmentioning

confidence: 99%

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Adnan¹,

Osman²

2022

IJARBSS

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“…This behavior is characterized by its spontaneous nature, frequently lacking any premeditation. Historically, purchasing behaviors were predominantly shaped by cues encountered within physical retail environments (Zaki & Ab Hamid, 2021). Nevertheless, due to the transition to digital platforms, online settings are progressively becoming catalysts for impulsive buying behavior (Yarimoglu & Cinarli, 2021).…”

Section: Impulse Buying Tendencymentioning

confidence: 99%

Assessing the Impact of Digital Celebrities and Content Marketing on TikTok's Impulse Purchases in Lampang, Thailand

Kamkankaew,

Thongyoy,

Phonracharnon

2024

IJSASR

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Background and Aim: This study explores the influence of digital celebrities and content marketing on impulse purchases through TikTok Shop in Lampang, Thailand. It focuses on Generation Z's interaction with TikTok and investigates the role of digital celebrity post authenticity, advertisement content, content marketing, and social influence on impulsive buying behaviors. Materials and Methods: The research employed quantitative methods, using an online questionnaire with a sample size of 400 Generation Z individuals in Lampang Province. Statistical analyses included descriptive statistics, correlation, and multiple regression. Results: The findings indicated a significant positive relationship between digital celebrity post authenticity, advertisement content, content marketing, social influence, and impulsive purchasing behaviors in Generation Z. These factors accounted for a substantial variance in impulse buying behavior. Conclusion: The study concludes that digital celebrities, authentic content, and content marketing significantly impact the impulsive purchase behaviors of Generation Z in the context of TikTok Shop. This offers valuable insights for marketers and advertisers targeting this demographic.

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“…Previous research has also revealed that consumers who have more free time during the day are more likely to make impromptu purchases online (Zafar et al , 2020; Do et al , 2020). There have also been studies that reveal that the weariness produced by prolonged periods of lockdown has had an impact on consumers' impulsiveness (Zaki and Ab Hamid, 2021).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Ahmadova,

Nabiyeva

2023

JIMA

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Purpose The purpose of the current exploratory study is to provide a more comprehensive understanding of the essence of impulse buying and postulate the drivers behind it for Azerbaijani consumers who practice Islam. Though there are numerous factors that impact impulsive buyer tendencies, current empirical research focuses on demographic indicators and persona characteristics that influence impulsive buying, which are considered as internal factors. Design/methodology/approach The current research is exploratory and uses the quantitative research method. A total of 442 responses were collected from the surveys between April 6th and May 6th, 2022, with random sampling. The collected data was analyzed with the SPSS Statistics software and the SPSS AMOS 26 version. Cronbach’s alpha was calculated to measure the reliability of the scales. The construct validity of the questionnaire was measured with confirmatory factor analysis (CFA). The correlation among variables was measured by calculating the Pearson correlation coefficient. The structural equation model was run to determine the structural relationship between latent variables and test the proposed hypotheses. Findings According to the regression weights, all the latent variables, excluding materialism, have a statistically significant impact on the impulsive buying tendency. Hedonic motivation and self-esteem have a positive relationship with hedonic buying tendency, while self-control is inversely related. In terms of the impact of demographic indicators on impulsive buying tendency, for Azerbaijani consumers, impulsive buying behavior, differs based on age, education and marital status. However, contrary to previous research, impulsive buying behavior does not change based on income level. However, based on the squared multiple correlations, the predictive power of the model is 24%. Research limitations/implications The current study measured the general impulsive behavior of the local population. Analyzing impulsive buyer behavior toward particular products or product categories might lead to different results. Therefore, other researchers can focus on studying impulsive buyer behavior toward different product categories. Practical implications Understanding consumer buyer behavior, including impulsive buyer behavior, is among extensively researched subjects. However, studies examining the state of impulsive buyer behavior in Azerbaijan and, most importantly, measuring the impact of the numerous factors behind it are lacking. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. Hence, understanding the motivations behind impulse buying behavior can benefit both businesses and consumers, though for contrasting reasons. The former can use the data to determine the triggers for impulse buying, while the latter can be more conscious of their purchasing behavior to avoid unfavorable financial consequences. The primary implication for businesses is that they will be equipped with empirical evidence on which factors and to what extent they influence consumer buying behavior. Subsequently, they can use it while developing marketing and customer relationship strategies. Originality/value There are countless studies focused on defining and measuring impulsive buyer behavior; however, there is a gap in measuring the impulsive buyer behavior of Muslim consumers and, most importantly, understanding the underlying factors. In addition, empiric research examining the state of impulsive buyer behavior of local Muslim consumers in Azerbaijan and, most importantly, measuring the impact of numerous factors behind it is absent. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. The current study analyzes the impact of consumers’ hedonic motivations, materialist values, ability to retain self-control and psychological state on their impulse buying tendency.

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The Influence of Time Availability, Happiness, and Weariness on Consumers’ Impulse Buying Tendency amidst Covid-19 Partial Lockdown in Malaysia

Cited by 13 publications

References 35 publications

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Assessing the Impact of Digital Celebrities and Content Marketing on TikTok's Impulse Purchases in Lampang, Thailand

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

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