“…The cognitive factors affecting strategizing include: leaders' bounded rationality (Simon, 1957), their knowledge and experience (Shi and Prescott, 2011), their dominant logic (Kwee et al, 2011) and their attitude to seizing market opportunities (Poole and Van de Ven, 1989). In addition, social factors (Rouleau and Balogun, 2011;Pandza, 2011;SantosVijande et al, 2012) and resources limitations (Bradley et al, 2011;Combs et al, 2011) also affect strategizing.…”