2023
DOI: 10.1016/j.iedeen.2023.100221
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The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups

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Cited by 8 publications
(1 citation statement)
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“…Website developers need to understand the impact of user engagement on gross profit and digital brand reputation. Big data can also help startups monitor changes in organic traffic and global rankings related to user engagement metrics and profit, providing better insights for marketing campaigns (Sakas et al, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…Website developers need to understand the impact of user engagement on gross profit and digital brand reputation. Big data can also help startups monitor changes in organic traffic and global rankings related to user engagement metrics and profit, providing better insights for marketing campaigns (Sakas et al, 2023).…”
Section: Introductionmentioning
confidence: 99%