The Influence on Social Responsibilty in Advertising Upon Brand Attitude in Luxury Products

Heo, So Young; Kim, Kyung Hoon; Kim, Juran; Jin, NamHee

doi:10.15444/gmc2014.08.08.04

Cited by 1 publication

(2 citation statements)

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“…; Heo et al . ; Loureiro ). We understand that there is no scholarly research into how luxury organizations communicate about their sustainability practices’.…”

Section: Research Streamsmentioning

confidence: 99%

“…Rahman and Yadlapalli (2015) studied nine luxury brands exhibiting eco-credentials, categorizing them into 'greening Goliaths' and 'emerging Davids' based on their sustainable practices and social reporting characteristics. Although such initiatives are featured in luxury organizations' annual CSR and sustainability reports, independent auditing and measures of whether these initiatives are making a difference are scant (Athwal et al 2017;Heo et al 2014;Loureiro 2017). We understand that there is no scholarly research into how luxury organizations communicate about their sustainability practices'.…”

Section: Organizational Concerns and Practicesmentioning

confidence: 99%

See 1 more Smart Citation

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

192

141

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Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable‐luxury marketing. The paper critically assesses where, how and by whom research on sustainable luxury is being conducted, and it identifies gaps for future investigation. The paper reviews research published between 2007 and 2018 within major peer‐reviewed English‐language scholarly publications in business, marketing, ethics, fashion, food and tourism journals. The research is identified using the keywords sustainable luxury, green luxury, eco‐luxury and organic luxury. Three core themes emerge from this review: (1) consumer concerns and practices; (2) organizational concerns and practices; and (3) international and cross‐cultural issues. The review confirms that research on sustainable luxury is significantly underdeveloped. This paper provides the first critical and comprehensive assessment and categorization of the emergent literature streams on sustainable luxury. The authors argue for a broader, deeper and more critical research agenda on the relationship between sustainability and luxury. Potential avenues for future research on sustainable luxury are proposed, with calls for theoretical and cross‐cultural reflections that tackle broader systemic and institutional issues within the field.

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“…; Heo et al . ; Loureiro ). We understand that there is no scholarly research into how luxury organizations communicate about their sustainability practices’.…”

Section: Research Streamsmentioning

confidence: 99%