2023
DOI: 10.52851/cakrawala.v6i1.235
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The Influences of Digital Technology, Digital Literacy, and Digital Marketing On The Performance of SMEs in Bekasi

Abstract: This research aimed to determine the influences of digital technology, digital literacy, and the use of digital marketing on the performance of small and medium enterprises (SMEs) in Bekasi, West Java. The study is quantitative research with a survey method. Study data were collected using a questionnaire technique with a sample of 338 respondents through convenience and snowball sampling. The SPSS software version 25.0 was used to analyze the research data. To ascertain the effects of independent variables on… Show more

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