Abstract:This research aimed to determine the influences of digital technology, digital literacy, and the use of digital marketing on the performance of small and medium enterprises (SMEs) in Bekasi, West Java. The study is quantitative research with a survey method. Study data were collected using a questionnaire technique with a sample of 338 respondents through convenience and snowball sampling. The SPSS software version 25.0 was used to analyze the research data. To ascertain the effects of independent variables on… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.