The influences of information overload and social overload on intention to switch in social media

Zhang, Xin; Ding, Xiuzhen; Ma, Liang

doi:10.1080/0144929x.2020.1800820

Cited by 82 publications

(54 citation statements)

References 57 publications

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“…These findings of stimuli influencing the user’s internal state of mind are in line with SOR studies in tourism and related areas ( Chandra and Cassandra, 2019 ; Kim et al, 2020 ; Zhai et al, 2020 ), whereas the organism makes a negative contribution to the user’s behavioral response (user continuation intention). This relationship is consistent with the recent finding of Zhang et al’s (2020) study, which states that social fatigue leads to negative behavioral outcomes.…”

Section: Discussionsupporting

confidence: 93%

“…Consumers are more prompt to make business transactions with the platforms they trust (Mao et al, 2020). In the current context, information overload will negatively contribute to the user motivation (Zhang et al, 2020) to continue and might push them to look for alternative platforms. Thus, the study proposes the following hypothesis: H3: Information overload significantly contributes to consumer trust in the platform.…”

Section: Airbnb-based Stimulusmentioning

confidence: 99%

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Understanding the Airbnb user continuation intention: The moderating role of perceived risk

Zubair

Baharun²,

Kiran³

et al. 2022

Front. Psychol.

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This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents was obtained. SmartPLS has been used for data analysis. The statistical output of the respondent’s data indicates that social overload and information overload influence consumer continuation intention. Moreover, the satisfaction and trust in the platform partially mediate the relationship between the stimuli and behavioral response. Further, perceived health risk strengthens the negative relationship between continuation and trust in the platform. The theoretical implications include enacting a SOR framework to understand the consumer’s internal state of mind and ability to influence the consumer platform continuation intention. The practical implications suggest that the managers and business owners focus on limiting the social exposure at the host destination and the flow of information from the application.

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Section: Discussionsupporting

confidence: 93%

Section: Airbnb-based Stimulusmentioning

confidence: 99%

Understanding the Airbnb user continuation intention: The moderating role of perceived risk

Zubair

Baharun²,

Kiran³

et al. 2022

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…The information receiving fatigue period is caused by the public being bombarded with and receiving a large amount and similar information over a period long time, and the corresponding content's familiarity increases, and interest decreases [60]. Zhang et al [61] found the negative impact of social fatigue caused by information overload in social media on the effectiveness of audience communication from the perspective of information relevance. Information overload causes information receiving fatigue to occur widely in many social media, not only on WeChat [62][63][64], but also on Facebook [65,66], Twitter [67], etc.…”

Section: Temporal Trends In Emergency Response and Risk Communicationmentioning

confidence: 99%

Emergency Response and Risk Communication Effects of Local Media during COVID-19 Pandemic in China: A Study Based on a Social Media Network

Jiang

Huang

Cheng

et al. 2021

IJERPH

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As the country where the COVID-19 was first reported and initially broke out, China has controlled the spread of the pandemic well. The pandemic prevention process included emergency response and risk communication, both of which could notably increase public participation, people’s anxiety has been alleviated, their confidence in the government has been enhanced, and the implementation of prevention and control measures has been understood. This study selected 157,283 articles published by 447 accounts across 326 cities in February 2020 from WeChat, the largest social media application in China, to systematically compare the spatial distributions in the effectiveness of emergency responses and risk communication. The results showed that there were significant regional differences in the effectiveness of emergency response and risk communication during the pandemic period in China. The effectiveness of emergency response and risk communication are related to the exposure risk to the COVID-19, the level of economy, culture, and education of the region, the type of accounts and articles, and the ranking of the articles in posts. The timeliness and distribution types of articles should take into account the psychological changes in communication recipients to avoid the dissemination of homogenized information to the masses and the resulting information receiving fatigue period.

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“…The large number of contents provided on social networks results in a high degree of distraction (Zhang et al, 2020). As users scroll through their news feed quickly, it is challenging for advertisers to grab their attention, make them focus on the published content, and engage with the content (Brubaker and Wilson, 2018).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Impact of Promotional Social Media Content on Click-Through Rate - Evidence From a FMCG Company

2021

Proceedings of the International Conferences on WWW/Internet 2021 and Applied Computing 2021

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Social media are a key communication channel between businesses and their customers and an effective means to induce customer engagement. However, there is little empirical evidence on the impact of social media marketing on the click-through rate which ultimately contributes to profitability and financial success. This paper investigates impacts of different attributes of social media content, i.e., image, text-based features, and a retargeting campaign, on the click-through rate by analyzing data obtained from an e-commerce company's A/B testing. The findings show that image posts outperform text-based posts in terms of engagement, but not for the click-through rate. Retargeting outperforms social media campaigns in respect of the click-through rate. On the other hand, text-based features such as emojis and seasonal vocabulary do not show a significant impact on the click-through rate. The findings allow conclusions on an optimized allocation and design features of social media content.

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The influences of information overload and social overload on intention to switch in social media

Cited by 82 publications

References 57 publications

Understanding the Airbnb user continuation intention: The moderating role of perceived risk

Understanding the Airbnb user continuation intention: The moderating role of perceived risk

Emergency Response and Risk Communication Effects of Local Media during COVID-19 Pandemic in China: A Study Based on a Social Media Network

Impact of Promotional Social Media Content on Click-Through Rate - Evidence From a FMCG Company

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