The influences of innovative technological introduction on interpretive experiences of exhibition:a discussion on the intention to use augmented reality

Wu, Shou-Tsung; Chiu, Ching-Hsing; Chen, Yeong-Shyang

doi:10.1080/10941665.2020.1752754

Cited by 32 publications

(28 citation statements)

References 86 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Looking at the results from a macro perspective substantiates the importance of the values that technology offers is critical in making users adapt to it. There has been several studies that used specific technology values combined with a variety of other variables to study the adoption of different technologies (Tzeng, 2011; Wu et al., 2020; Yang & Lin, 2017; Yang & Jolly, 2009). However, the high explanatory power of the current study on a significantly large sample size provides evidence of technology values alone being sufficient in explaining adoption in the case of IOT services.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Understanding the adoption and willingness to pay for internet of things services

Kasilingam

Krishna²

2021

Int J Consumer Studies

View full text Add to dashboard Cite

Internet of Things (IOT) involves devices that can interact with one another by connecting to the internet and sending information, ultimately improving human lives. This research is one of the first in literature that seeks to understand the variables that influence consumer adoption of IOT products offered as services against a monthly premium. The influence of value dimensions on IOT on its adoption and consumer willingness to pay a premium was studied. A sample consisting of 1623 responses collected through an online survey was analysed using partial least squares structural equation modelling. The moderating role of age groups, gender and income levels was also analysed. Out of sample prediction and overfitting of the model were used to assess predictive validity both for the full data set and across groups using PLS Predict. Perceived playfulness, personal innovativeness and convenience value were the most significant variables affecting attitude and intention to use IOT services. Attitude mediated most relationships in the model. Moderation analysis using demographic variables of gender, age groups and income levels revealed significant differences in the strengths of the relationships in the model. Predictive validity assessment with PLS showed revealed high predictive power of the model for adoption outside the selected sample. The results can help marketers segment and design business strategies to expedite the diffusion and adoption of the technology in the market. The need for a shift in the B2C IOT market from product‐centric to a product‐as‐a‐service business to maximize value to consumers is thus proposed.

show abstract

Section: Discussionmentioning

confidence: 99%

“…Recent study by Wu et al. (2020) on the adoption of augmented reality‐based technologies also stressed the influence of experiential value on attitude and intention to use the technology. It was also found to influence the adoption of self‐service technologies in the hospitality industry (Wei et al., 2017).…”

Section: Literature Review and Theorymentioning

confidence: 99%

Understanding the adoption and willingness to pay for internet of things services

Kasilingam

Krishna²

2021

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…Within different contexts in the field of tourism (e.g. Casaló et al, 2010;Kim and Qu, 2014;Morosan, 2012), AR (Wu et al, 2020), and VR (Lee et al, 2019), this relation has been validated. Thus, the hypothesis: H7: AVR has a positive effect on BIVR As seen from the evidence shown for hypotheses H1-H7, AR has been treated as a separate context from VR since, in the extant literature, it is thought that AR and VR are not substitutional.…”

Section: Tammentioning

confidence: 96%

“…Although this relation has been confirmed within different contexts (e.g. Kim and Qu, 2014;Kim et al, 2008b;Morosan, 2012) and in the field of tourism and the AR context (Chung et al, 2015;Wu et al, 2020), the role of PEOU on PU is ambiguous in the tourism literature in the context of VR. On the one hand, some studies have neglected (Huang et al, 2013(Huang et al, , 2016 or found no significant relation between the two constructs (Israel et al, 2019), but on the other, other studies (El-Said and Aziz, 2021; Lee et al, 2019;Li and Chen, 2019;Vishwakarma et al, 2020) have confirmed that PEOU enhanced the PU.…”

Section: Tammentioning

confidence: 99%

The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality

Özekici

Küçükergi̇n

2022

Journal of Vacation Marketing

View full text Add to dashboard Cite

This research aims to question the current threats posed by COVID-19 anxiety and the concept of social contact brought up by the pandemic, with the goal of extending the TRAM model within the context of tourism and virtual reality (VR). The sample of the study comprises of 300 participants taking part in a touristic activity within the last year and experiencing the lockdown period. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. According to the findings, COVID-19 anxiety significantly enhances attitudes toward VR, social contact as a tourist role, and perceived usefulness (PU) toward VR. However, social contact is shown not to have a significant effect on attitudes toward VR. Lastly, technological readiness predicts perceived ease of use (PEOU) and PU of VR. The two, in turn, affect attitudes toward virtual reality technology (AVR), which positively affects behavioral intention toward virtual reality technology, namely, BIVR. Insights derived from the study extend present knowledge concerning TRAM, COVID-19 anxiety, virtual reality, social contact as a value, and provide various recovery marketing-oriented strategies for tourism professionals.

show abstract

“…Yang et al (2016) showed that visual attractiveness of a wearable device positively affects the perceived enjoyment and social image. The study of S. T. Wu et al (2020) shows that visual attractiveness has a positive impact on perceived usefulness of augmented reality. These reasons can be extended to 3DVW, as this technology supports the design and development of visually attractive environments with the aim of providing game-like experiences for students.…”

Section: Hypotheses and Theoretical Backgroundmentioning

confidence: 99%

Antecedents and Consequences of User Acceptance of Three-Dimensional Virtual Worlds in Higher Education

Ghanbarzadeh

Ghapanchi

2020

JITE:Research

View full text Add to dashboard Cite

Aim/Purpose: The purpose of this study was to examine the impact of five factors on the user acceptance of Three-Dimensional Virtual Worlds (3DVWs) in higher education. Another objective of the study was to investigate the effects of the application of 3DVWs on five variables relevant to positive outcomes for higher education students. Background: Three-Dimensional Virtual Worlds (3DVW) are of considerable importance and potential for the creation of the next generation of teaching and learning environments. There has been a remarkable interest in the educational communities in applying virtual environments for teaching and learning, and this technology has been largely adopted to favour educational settings. With the increasing development of 3DVW technologies in the education sector, two uncertainties have emerged with respect to higher education that significantly influence the applicability of the technology in the field: user acceptance of the technology and educational benefits of the technology for both individuals and institutions. Thus, this study examined the relationship between various factors and the user acceptance of 3DVWs in higher education as well as the relationship between the application of 3DVWs in higher education and positive educational outcomes. Methodology: By conducting a quantitative study, an extensive research model was developed by which 21 hypotheses were examined to assess the relationships between 12 variables. In order to evaluate the hypotheses, an online survey with 32 questions was developed and distributed among the participants. The questionnaire was developed to analyse the relationship between independent and dependent constructs of the research model. By applying a purposive convenience sampling technique, 135 undergraduate students, who were enrolled in a first-year elective course, participated in the survey. The PLS-SEM method was used to analyse the relationships between variables based on the hypothesised hypotheses. Second Life was used as the primary 3DVW environment for the research experiment in this study. Contribution: This study is among the first to conduct a quantitative method by developing an extensive research model to examine both antecedents and consequences of the application of 3DVWs in higher education. The research model exam-ined several self-developed variables relevant to the antecedents and conse-quences of user acceptance of 3DVWs those had not been defined or exam-ined previously in this field. The study takes 3DVW engagement into account, which is a variable associated with not only use, but also with continuous use of the technology, and deeper involvement with the technology. This study contributes to the research and practitioner body of knowledge by introduc-ing various factors significant in preparing a distance learning environment and activities that can be adapted in higher education. Findings: The findings suggest the effectiveness of ease of use, usefulness, enjoyment, and visual attractiveness of a 3DVW-based learning environment on user acceptance of the technology. Findings also suggest that application of 3DVWs has a significant impact on student satisfaction, learning outcome, retention, course engagement, and students’ graduate outcome. The study confirms that computer self-efficacy of higher education students does not have a positive impact on the acceptance of 3DVWs. Recommendations for Practitioners: Curriculum designers and developers should consider designing easy-to-use and user-friendly virtual learning environments and should make aesthetic design decisions to create appealing learning environments to attract students’ attention. A 3DVW-based learning environment needs to be realistic to make students experience a sense of presence within the environment. Increased enjoyment, pleasure, and playfulness of the virtual learning environment contribute to a higher level of adoption of 3DVWs among students. For the higher education institutions, the costs of developing and maintaining a virtual learning environment and implementing a teaching and learning programme are very low in comparison with a traditional face-to-face education system. This technology provides great capabilities for collaboration, teamwork, and networking on a worldwide scale. Recommendation for Researchers: Further studies are required to investigate from different perspectives the various factors impacting on user acceptance and/or positive outcomes of user acceptance of the technology. Using the technology for different courses, implementing different teaching and learning methods, and developing creative activities in the virtual environment might contribute to new findings in the field. This study could be extended by applying the technology in educational settings other than higher education, such as K–12. New studies could also explore other aspects of 3DVWs which were not part of the case study, such as the implementation of the technology on virtual reality, augmented reality, and smartphones. Impact on Society: The study would be beneficial for higher education institutions worldwide to regulate the key factors that affect students’ entrancement of 3DVWs as well as the positive outcomes of user acceptance of this cutting-edge technology for students. Future Research: This study could be a starting point for future research focusing on various aspects of the application of 3DVW technology in education. Future studies could identify and investigate other variables that are associated with user acceptance of 3DVW in education as well as the positive outcomes of the application of the technology in this field. The four new variables presented in this study can also be examined in different contexts and/or with the application of various technologies. There have been some inconsistencies between the findings of the current study and some of the previous studies in the field. Future studies can investigate inconsistent relationships much more meticulously in a similar context. Future studies could also explore other aspects of 3DVWs which were not part of the case study.

show abstract

The influences of innovative technological introduction on interpretive experiences of exhibition:a discussion on the intention to use augmented reality

Cited by 32 publications

References 86 publications

Understanding the adoption and willingness to pay for internet of things services

Understanding the adoption and willingness to pay for internet of things services

The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality

Antecedents and Consequences of User Acceptance of Three-Dimensional Virtual Worlds in Higher Education

Contact Info

Product

Resources

About