The Influences of K-Pop Fandom on the Localization of K-Pop in the Philippines - The Case Study of Philippine K-Pop Convention, Inc. -

장원호,; 송정은,

doi:10.21184/jkeia.2015.09.9.3.31

Cited by 6 publications

(5 citation statements)

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“…Emerging adults in the K-pop fan community could easily access the internet and social media to find information about their idols. They use social network services (SNS) as a common platform to communicate with fans worldwide (Jang & Song, 2017). With this online behavior, they may find much information, including mental health information, from social media since social media could also become a potential means to access information related to mental health (Pretorius et al, 2022).…”

Section: Discussionmentioning

confidence: 99%

A Descriptive Study on Attitudes toward Seeking Professional Psychological Help among Emerging Adults in a K-pop Fan Community

Wiwit Puspitasari Dewi,

Wulan Dri Puspita

2024

DCP

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Emerging adulthood is a transition period between adolescence and adulthood, where most psychological disorders occur. Emerging adults with K-pop music preferences could also join a fan community, which brings benefits and vulnerability toward mental health because of the dynamics among fans and artists. Hence, emerging adults with mental health problems are suggested to seek a professional to get the appropriate treatment. This study aims to describe the attitude towards psychological professional help. Using the Indonesian ATSPPH-SF as the main instrument, 156 participants from a K-Pop fan community participated voluntarily. The result indicated that most participants had moderate attitudes toward seeking professional psychological help. There was no significant difference in help-seeking attitude by mental health information and visiting professional help. This study implies the importance of better education about help-seeking by introducing mental health professionals to the K-pop fan community. Future studies may consider gathering extensive data from many K-pop fan communities in Indonesia

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Section: Discussionmentioning

confidence: 99%

A Descriptive Study on Attitudes toward Seeking Professional Psychological Help among Emerging Adults in a K-pop Fan Community

Wiwit Puspitasari Dewi,

Wulan Dri Puspita

2024

DCP

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“…Systematic procedures were used in generating questions, choosing participants, fostering effective discussion and analysing results to ensure the reliability and validity of the FGI. The FGI questions were developed through reading literature on the acceptance towards Korean culture and products (Kim et al, 2014;Jang and Song, 2017;Choe and Hong, 2018;Lee et al, 2020;Nathan et al, 2020;Wang and Lee, 2021). Firstly, the key issues to be covered Korean products in interviews were compiled into a preliminary list.…”

Section: Methodsmentioning

confidence: 99%

Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study

Nasution

Jeong

Jin

et al. 2023

JIMA

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Purpose The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds. Design/methodology/approach Data were collected through focus group interviews with 20 Muslim respondents in Indonesia. Findings The findings specifically highlighted that Muslim consumers’ acceptance of Korean products varied. Muslim consumers’ acceptance was influenced by similarities and differences in values between Islamic and Korean cultures. Consumers categorised into each acculturation mode (assimilation, separation, integration and marginalisation) showed different behavioural patterns in Korean product acceptance. This study proposes that global products can be optimised through specific and targeted marketing campaigns for different types of Muslim consumers with products that comply with their religious values. Originality/value Few studies have explored the importance of religious values (e.g. righteousness, compassion and respect for others) with respect to the acceptance of foreign products in the acculturation context. Additionally, how values from other cultures reconcile with the Indonesian Muslims’ affinity for Korean culture has been limitedly studied. This study aims to fill these gaps by identifying the role of religious factors in the acceptance of global products by taking the example of Indonesian Muslim consumers and Korean products.

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“…Researchers have found there to be a strong link between consumers' behaviour and popular culture (Kjeldgaard & Askegaard, 2006), so it can clearly be seen why research on the spread of culture from a marketing aspect has become a popular and important topic Otmazgin, 2008). Jang and Song (2017) found that a fandom is considered to be a target market, and active fans' participation extends beyond attending a concert. The K-pop industry should therefore consider them to be both collaborators and partners.…”

Section: Purchase Behaviour Of K-pop Fansmentioning

confidence: 99%

Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space

Hargitai,

Grósz,

Sas

2023

Management &Amp; Marketing

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Hallyu, the global cultural phenomenon that is also known as the Korean Wave affects its fans in terms of both their openness to Korean culture and their purchase intentions. Despite this, research into the psychological mechanism behind it is lacking. The aim of this study is to discover a) the relationship between Hallyu culture and the psychological factors associated with interpersonal relationships mediated through digital platforms; and b) the psychological factors that contribute to one’s Korean Wave related purchase intention. The survey was conducted using an online questionnaire. Using a purposive sampling method, the core population of the survey consisted of Hallyu fans in Hungary, who were reached through various, Korean culture-specialised social media groups. Data from 495 eligible respondents was analysed using the PLS-SEM method with SMART PLS3 software. It can be concluded that fear of missing out (FOMO) and self-pressure to be member of fandom inspire presence in the online space, which can increase purchase intention towards K-goods, Results shows that the examined psychological elements have the greatest impact on two age groups (20-23 and 30-43 years old); however, due to its higher level of income and already established living circumstances the second group can respond to marketing activities to a greater extent. It has also been determined that the level of fandom involvement has a positive effect on purchase intention, something which can be further enhanced by FOMO and peer pressure. Based on the correlations identified, more effective marketing activities can be planned among fans through social media and influencers in fan groups.

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The Influences of K-Pop Fandom on the Localization of K-Pop in the Philippines - The Case Study of Philippine K-Pop Convention, Inc. -

Cited by 6 publications

References 0 publications

A Descriptive Study on Attitudes toward Seeking Professional Psychological Help among Emerging Adults in a K-pop Fan Community

A Descriptive Study on Attitudes toward Seeking Professional Psychological Help among Emerging Adults in a K-pop Fan Community

Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study

Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space

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